Senior Manager Brand Innovations

Role Overview : As the Senior Managerfor Brand Management & Innovations (Beauty Owned Brands), you will hold the end-to-end strategic charter for driving aggressive topline growth, new product definitions, and portfolio profitability across Nykaa's premium private label portfolio. This is a high-visibility, senior leadership role demanding a fine balance between long-term commercial planning, operational excellence in New Product Development (NPD), and iconic 360-degree brand campaign execution. Reporting to the business leadership, you will lead a team of brand managers and cross-functional task forces to execute high-stakes "head-turning" launch pipelines, turning consumer insights into multi-channel revenue engines.Key Responsibilities :Strategic Brand Growth & P&L AccountabilityTopline Expansion: Own the absolute AOP ambition and aggressive year-on-year topline revenue expansion across e-commerce, modern trade, general trade, and international market expansions (including the UK roadmap).Gross Margin Architecture: Lead the commercial planning for all new innovations and product renovations to safeguard and optimize the overall brand Gross Margin (GM). Structure blended portfolio pricing strategies to minimize discount burn across key platforms.Portfolio Turnarounds: Direct structural turnaround strategies for specialized categories (e.g., Nykaa Collection or the Face Portfolio), engineering targeted innovation/renovation frameworks to arrest de-growth and execute clean phase-out/transition pipelines.Innovation Pipeline & OTIF GovernanceFlagship NPD Contribution: Strategize and manage the long-term innovation roadmaps across multiple premium brands, ensuring new product launches deliver a substantial, highly impactful contribution to the total business revenue.On-Time, In-Full (OTIF) Execution: Hold absolute team accountability for operational launch lifecycles. Ensure that complex multi-brand projects achieve strict OTIF milestones to secure planned AOP timelines, systematically mitigating business loss risks stemming from upstream delays.High-Impact "Head-Turning" Launches: Conceptualize and drive iconic, category-defining launches each quarter (covering premium face collections, seasonal campaigns, and cross-category innovations), ensuring post-launch performance consistently surpasses commercial baseline projections.Omni-Channel Market Share & Channel MasteryDigital & Retail Market Share Strategy: Partner with internal e-commerce and retail operations stakeholders to drive volume, scale visibility, and achieve market share targets across Nykaa platforms, marketplace giants (Amazon), and brick-and-mortar storefronts.B2B & New Channel Expansion: Architect and execute special expansion blueprints, including advanced B2B channel distribution frameworks, Amazon account optimization, and dedicated D2C visual communication strategies.Offline Experience & Fixtures: Formulate the spatial layout strategy for visual merchandising, ensuring the conceptual breakthrough and timely physical deployment of wall fixtures, customizable carts, and experiential brand zones across the store network.Team Leadership & Stakeholder Matrix ManagementTeam Development: Lead, mentor, and build capabilities within a high-performing brand management tier, cultivating a culture of strict ownership, analytical rigor, and creative boldness.3P & Vendor Ecosystem: Govern strategic relationships with external brand partners, creative design firms, supply chain links, and third-party manufacturing houses to ensure product performance matches original formulations.Knowledge and Skill/Qualification Requirements :MBA/PGDM or Bachelor’s degree with 9–11 years of experience in Marketing, Category, Brand Management.Proven Track Record: Deep expertise within Beauty, Personal Care, or fast-moving lifestyle segments, with demonstrated successes in both launching new brands from zero and managing high-revenue portfolios.Financial & Analytical Acumen: Master-level capability in analyzing brand P&Ls, manipulating gross margin variables, interpreting consumer market share data, and managing complex media/production budgets.Strategic Agility: A strong blend of creative instinct (packaging design, creative direction, trendspotting) and operational discipline (project management, timeline mapping, supply chain cross-collaboration).