Senior Manager - Brand Marketing

About the RoleAir India Express is seeking a dynamic and strategic Senior Manager – Brand & Social to lead the evolution of our brand and drive impactful marketing initiatives across customer touchpoints. This role combines brand stewardship, integrated marketing, social media leadership, customer experience enhancement, and commercial marketing to strengthen Air India Express' position as one of India's most exciting airline brands.The ideal candidate will be a passionate brand builder with a strong understanding of consumer behavior, digital ecosystems, storytelling, and revenue-driven marketing strategies.Key ResponsibilitiesBrand Strategy & ExperienceDefine and drive the long-term brand vision and positioning of Air India Express across domestic and international markets.Ensure consistent brand identity, messaging, and guest experience across all touchpoints.Act as the custodian of brand guidelines and provide strategic direction across business functions.Identify opportunities to strengthen brand perception through innovation, customer experience, and culturally relevant storytelling.Collaborate with Customer Experience, Airports, Cabin Services, Flight Operations, Product, and Commercial teams to enhance the overall guest experience.Integrated Marketing CampaignsDevelop and execute integrated marketing campaigns that build brand equity and support commercial objectives.Lead campaign planning from consumer insight and strategy development through execution, media planning, and performance evaluation.Build data-driven content strategies that drive acquisition, engagement, and conversion.Measure campaign effectiveness and translate insights into actionable business recommendations.Revenue & Network MarketingPartner with Revenue Management and Network Planning teams to drive demand generation and route performance.Lead marketing strategies for new route launches and market expansion initiatives.Support promotional campaigns, tactical sales initiatives, ancillary revenue growth, and strategic partnerships.Own marketing ROI measurement and revenue attribution.Present performance updates and business impact to senior leadership.Social Media LeadershipTransform social media into a powerful channel for brand building, customer engagement, reputation management, and revenue generation.Lead the social media strategy across platforms, ensuring alignment with brand and business objectives.Drive content planning across destinations, products, campaigns, network announcements, and real-time marketing opportunities.Build and nurture influencer partnerships, advocacy programs, and engaged online communities.Monitor performance metrics, audience behavior, and social sentiment to continuously optimize strategy.EducationMBA/PGDM/PGP/Master's Degree in Marketing from a premier institute.Experience6–8 years of experience in brand management, marketing strategy, or consumer-focused marketing.Proven experience in brand building, integrated marketing campaigns, customer engagement, and analytics.Experience in aviation, travel, hospitality, consumer products, or high-growth service industries will be an advantage.