Senior Manager – Brand PR

Key Deliverables in this role:Financial Outcomes Drive strong brand salience, reputation, and positive media visibility across portfolio brands Deliver high-quality, consistent earned media outcomes aligned with marketing priorities Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency Strengthen brand equity metrics through structured PR measurement and impact linkage Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputationCustomer Service Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners Support leadership visibility and thought leadership agendas Ensure seamless alignment between brand communication and corporate reputation priorities Manage complex stakeholder ecosystems across internal and external interfaces. Internal Processes Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling Oversee and drive performance of external agencies and partners Establish robust crisis management frameworks, including emerging risks in the digital and social landscape Drive PR measurement systems to track effectiveness and link to brand metrics Ensure financial and operational governance across PR, influencer, and celebrity spends Enable strong integration of PR with digital and corporate communication strategiesInnovation and Learning Develop understanding of business, category dynamics, and evolving media landscape Stay ahead of emerging trends such as digital-first narratives and reputation risks Strengthen cross-functional collaboration, particularly with corporate communication teams Critical success factors (Key requirement) for the Role? MBA in Communication/media, PR or related course with 8+ years of Brand PR experience Attention to detail and execution excellence. Good communication skills and stakeholder management capabilities Mandatory Language Requirements (spoken) : English (Expert)Desirable success factors for the Role? Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities