Senior Manager – Business Marketing

Experience-: 12 - 16 YearsLocation: GurgaonNotice Period: Immediate to 90 days Strong US marketing experience is a must B2B marketing background must (not B2C) Candidate ONLY from Reputed IT MNC Companies may apply Strong US marketing experience is a must B2B marketing background must — not B2CKey requirements:Must Skills:Industry Vertical Business Marketing – mandate Recent Strong Exp in US Market – mandate Domestic Market SaaS Company exp – mandate Service Marketing – mandate Brand & Marketing Campaigns – mandate Content & Thought Leadership – mandate Account Based Marketing (ABM) – mandate Hands-on experience with the modern AI GTM stack – mandate Proficiency with marketing automation and digital marketing tools – mandate Familiarity with AI content and productivity tools – mandate Job Title : Senior Manager – Business MarketingLocation : GurgaonExperience Range: 12-16 yearsRole Reports to : Head of MarketingAbout the CompanyA global AI and data transformation specialist empowering companies to realize sustainable business impact from their digital investments by delivering ROI from AI@Scale. As a long-term partner for strategy to execution, we operate at the intersection of business and technology. Our integrated services and platforms are built on the foundation of AI & Data, digital engineering, and operations transformation, bringing deep domain expertise and full stack capabilities together. With over 4,000 people in the US, Canada, Latin America and India and a large, diverse portfolio of Fortune 500 enterprises and fast-growing clients worldwide, we work across banking & payments, wealth management, telecom, hi-tech and life sciencesRole Overview / Position SummaryThe Business Marketing Manager will work closely with Business Unit (BU) leadership, sales, delivery, and marketing teams to develop and execute an integrated, scalable marketing program mix that drives demand generation and brand awareness for the business/vertical and horizontal offerings among Fortune 500 and Fortune 1000 companies in the US market. The role is anchored on building strong market presence, generating qualified pipeline, and driving customer acquisition through well-orchestrated marketing programs, with success measured by qualified leads generated, new pipeline created, and pipeline influenced through marketing programs. Key Responsibilities: Strategy & GTM PlanningDevelop and execute a marketing plan for the business unit and vertical/horizontal offerings in conjunction with BU leadership, including key activities and budgets focused on awareness and demand generation for new customer acquisitionDeploy AI-powered GTM tools (e.g., Clay, 6sense, Demandbase, etc.) to sharpen ICP targeting, accelerate pipeline intelligence, and improve campaign efficiency across the funnelDefine key buyer personas and market segments using AI-assisted research and intent data, accounting for buying behavior and the full customer lifecycleBrand & Market MessagingDevelop business unit and vertical-level positioning, messaging, and value propositions that resonate with target market segmentsLeverage AI content generation and optimization tools to accelerate creation of tailored messaging for different personas and verticals at scaleDemand Generation & CampaignsPlan and execute multi-channel programs and campaigns to drive leads, sales pipeline, and new customer acquisition — including ABM, email outreach, virtual and physical events, SEM, paid campaigns, inbound marketing, and website optimizationUse AI-driven personalization engines and predictive analytics to optimize campaign targeting, timing, and spend allocation across channelsDrive integrated lead generation through webinars, website, event participation, and digital campaigns, including lead qualification, content management, and international event coordinationThought Leadership & ContentDrive thought leadership through newsletters, POVs/articles in key publications, webinars, and speaking engagements at top industry forumsDevelop compelling sales enablement materials across buying stages — pitches, case studies, guides, brochures, whitepapers, eBooks, blog posts, web content, videos, and customer testimonials — accelerating production through AI-assisted content workflowsUtilize AI tools for SEO optimization and content performance analytics to maximize reach and engagement of thought leadership assetsAccount-Based MarketingOwn ABM programs tailored to key accounts, covering account research and planning, messaging strategy, campaign execution, and overall program managementApply AI-powered account intelligence platforms (e.g., 6sense, Bombora) to identify in-market accounts, map buying committees, and personalize outreach at scaleMarket Intelligence & AnalyticsConduct market research, competitive benchmarking, and customer feedback gathering using AI research toolsMaintain strong ROI-tracking discipline, leveraging marketing attribution models and AI analytics to identify what's working and continuously optimize the program mixWork with the analyst relations team to improve mindshare and ratings for the vertical, including overseeing participation in analyst and advisor benchmark reportsQualifications and Skills: (Core eligibility criteria/Mandatory Skills)10–12 years of relevant experience in industry vertical business marketing for the US market, preferably in a leading global Enterprise IT or SaaS companyProven track record driving B2B demand generation resulting in leads, pipeline, and new customer acquisitionDemonstrated success in messaging, positioning, competitive analysis, and end-to-end GTM execution within a matrixed organizationHands-on experience with the modern AI GTM stack, including tools such as Clay, 6sense, Demandbase, Gong, or equivalent platforms for prospecting, intent data, and revenue intelligenceProficiency with marketing automation and digital marketing tools: HubSpot, ActiveCampaign, SEMrush, and Google AnalyticsFamiliarity with AI content and productivity tools (e.g., Claude, ChatGPT, Jasper, Perplexity) for accelerating content creation, research, and competitive analysisStrong ROI-tracking and data-driven decision-making skillsResults-oriented with the ability to meet targets across content, campaigns, and leadsAble to work under pressure and deliver against tight timelinesStrategic thinker with a doer mindset — ambitious, curious, creative, and detail-orientedAbility to independently drive multiple initiatives simultaneously at speedEducational Qualification: MBA in Marketing from a premier institute. Engineering degree preferred.