Senior Manager

Role OverviewChandigarh University is looking for an experienced Senior Manager – Digital Marketing to lead the university’s digital growth strategy across Performance Marketing, SEO, Social Media, ORM, Website Growth, Influencer Marketing and AI-led Marketing.The role will focus on strengthening digital presence, generating high-quality leads, improving conversion, enhancing online reputation and delivering measurable ROI and admissions outcomes.Key Responsibilities1. Digital & Performance MarketingDevelop and execute 360° digital marketing strategies aligned with admission and business objectives.Lead Google, Meta, YouTube and other paid-media campaigns.Drive qualified leads while optimizing CPL, CPA, conversion and ROAS.Develop performance dashboards and track campaign ROI.2. SEO & Website GrowthLead on-page, off-page and technical SEO strategies.Improve organic traffic, search rankings and website visibility.Drive landing-page optimization, CRO and website conversion.Monitor Google Analytics/GA4, Search Console and other SEO analytics.3. Social Media & ContentDevelop social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.Increase reach, engagement, followers and brand visibility.Work closely with creative/content teams to develop high-impact digital campaigns.4. ORM – Online Reputation ManagementDevelop and manage CU's online reputation strategy.Monitor reviews, comments, social conversations and digital sentiment.Establish proactive response and escalation mechanisms for negative feedback.Track sentiment and reputation KPIs.5. AI & Marketing AutomationIdentify and implement AI tools and automation for content creation, campaign optimization, analytics, personalization and productivity.Explore AI-driven lead scoring, audience segmentation and marketing insights.Drive adoption of emerging AI technologies across the digital marketing function.6. Influencer & Digital PartnershipsDevelop influencer/KOL marketing strategies to strengthen CU's digital reach.Identify relevant influencers and evaluate campaigns based on engagement, leads and ROI.Manage agencies, vendors and digital partners.7. Analytics & Business GrowthAnalyze the complete digital funnel: Traffic → Leads → Applications → Admissions.Identify conversion gaps and implement corrective strategies.Prepare weekly/monthly performance reports for senior management.8. Team LeadershipLead and mentor the digital marketing team across performance marketing, SEO, social media, ORM and content.Set KRAs, targets and performance metrics.Ensure accountability, innovation and timely execution.Email: gurdarshan.hrd@cumail.in