Senior Manager Consumer Insights

📢 We're Hiring | Head – Consumer & Market Insights (CMI)📍 Location: Mumbai🗓 Work Mode: Full-time / On-site💼 Experience: 12–16 Years in Consumer Insights / Market Research (FMCG / Beauty / Lifestyle / E-commerce)📞 Contact: SHAKSHI SINGH | 📧 shakshi@skyleaf.global | 📱 8429279918🏢 Client: Confidential (Leading Beauty & Lifestyle Platform)About the Role:We are looking for a Head – Consumer & Market Insights (CMI) to drive enterprise-wide consumer-centricity, strategic audience insights, and foundational research for owned brands and fashion categories. This is a senior leadership role responsible for building proprietary consumer panels, uncovering regional growth opportunities, and enabling data-backed decision-making across the organization.Key Responsibilities:📊 Consumer Panel Architecture – Build, recruit, and maintain proprietary always-on consumer panels representing core cohorts (Mature Women 35+, Superfans, Gen Z, Non-Users). Drive cross-functional adoption to inform AOP, QBRs, and product/site activations.🌍 Regional & Audience Insights – Uncover regional buying behaviors and media habits to build tailored GTM frameworks for Tier 2 markets and focus regions (e.g., South India). Conduct deep-dive studies on Luxe, Ultra-Luxe, and Fragrance cohorts.🧴 Owned Brands Research – Deliver foundational consumer research for the entire Owned Brands portfolio – audience identification, brand positioning, concept testing, product formulation testing, and communication strategy.👗 Fashion & Lifestyle Insights – Lead the consumer insights agenda for Fashion vertical – Kids, Men, Superusers, and emerging segments. Translate behavioral trends into strategic levers for audience expansion.🤝 Joint Business Planning (JBP) – Bring proprietary consumer expertise and shopper insights into strategic conversations with key global and national brand partners. Provide category-level intelligence to optimize brand marketing and platform activation.Requirements:✅ 12–16 years of experience in consumer insights, market research, or CMI roles (FMCG / Beauty / Lifestyle / E-commerce preferred)✅ Proven track record of building and scaling consumer panels and driving cross-functional adoption✅ Deep expertise in qualitative and quantitative research methodologies✅ Strong understanding of regional consumer behavior and Tier 2/3 market dynamics✅ Experience in owned brand research (positioning, concept testing, NPD)✅ Ability to translate insights into actionable business strategies✅ Excellent stakeholder management and communication skills✅ Experience in fashion, beauty, or lifestyle categories is highly preferredPreferred:⭐ Experience with Luxe / Ultra-Luxe or prestige categories⭐ Exposure to Joint Business Planning with global brand partners⭐ Strong analytical and data storytelling capabilitiesWho You Are:🔍 Consumer-first thinker | 📊 Insights-driven strategist | 🤝 Cross-functional collaborator | 🚀 Growth enabler📩 Ready to shape the consumer insights agenda for India's leading beauty platform? Let's connect!📧 shakshi@skyleaf.global | 📱 8429279918