Senior Manager Consumer Insights

Senior Insights Manager — VietnamAbout ConsensysConsensys continuously analyses millions of reviews, social conversations, forums, and AI recommendations to show what is actually driving brand choice, consumer preference, and purchase decisionsOur products include InsightCORE (real-time brand and category intelligence from reviews), BrandRADAR (tracks new launches, pack claims, and competitive positioning), and CreatorAI (turns review language into ad copy and claims). Clients include Kimberly Clark, Abbott, Nestlé, Mars, Lego, and Ferrero and we're expanding with new offerings. The RoleWe're looking for a Senior Insights Manager to lead insight delivery for our Vietnam market and client base. This is a hands-on role covering both consumer-side research (U&A, segmentation, brand equity tracking, qualitative) and product-side analysis (NPD tracking, benefit claim and attribute mapping, portfolio architecture), translating raw signal data into findings that clients and internal teams can act on.What You'll DoOwn end-to-end delivery of insight reports and client deliverables for Vietnam-based accounts and categoriesDesign and run consumer insight workstreams: usage & attitude studies, segmentation, brand equity tracking, and qualitative researchLead product insight analysis: category NPD tracking, benefit claim mapping, and portfolio architecture assessmentsTranslate data outputs from Consensys platforms into clear, decision-ready narratives for client and internal stakeholdersManage relationships with client-side insights and marketing contacts, presenting findings and fielding follow-up requestsWork with the data and product teams to refine what signals are tracked and how they're structured for the Vietnam marketWhat We're Looking For5+ years in consumer or market insights, ideally with both quantitative (U&A, segmentation, tracking) and qualitative experienceFamiliarity with product/category intelligence work; claims analysis, portfolio mapping, or competitive trackingStrong written and verbal English; Vietnamese fluency requiredComfortable working with data-driven, continuously updated signal sources rather than only survey-based researchClient-facing experience, able to present findings and hold conversations with marketing or insights leads directlyBased in Vietnam