Senior Manager, Digital Media & Programmatic

About Icon Media Direct: Icon Media Direct is a leading brand response media agency based in Sherman Oaks, CA, obsessed with maximizing ROI for our clients. With over 26 years of experience, we are a group of experts in media and technology working together to consistently exceed our clients’ expectations. Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

About the Role

Icon Media Direct is seeking a Senior Manager, Digital Media & Programmatic, to strategically drive and grow campaigns. The ideal candidate is an expert in OTT/CTV and Digital Campaigns, a strategic thinker who consistently demonstrates campaign leadership, and someone who inspires teamwork and collaboration. The Senior Manager, Digital Media & Programmatic’s primary responsibilities are to drive client business growth with positive ROI through accountable digital media solutions. If you are passionate about streaming video and digital, data analytics, and understand the need for creative solutions to impact positive change, this is a great opportunity for you.Essential Duties & Responsibilities (include, but not limited to):Direct and manage the daily workflow of all digital team members and campaigns, including proposal development, pixel implementation, campaign activation and maintenance, and post-buy recapsInterface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashionReview client deliverables for quality, ensuring that recommendations and work product are sound and viableOwn the development of strategic proposals, including programmatic, high impact, direct IO strategies across CTV, OLV, Display, Audio and DOOHAssume accountability and ownership of digital campaign execution, optimization and performance reporting across multiple platformsLead measurement strategy including attribution, incrementality testing, conversion tracking, and audience insightsEvaluate campaign performance against KPIs and develop optimization recommendations that improve efficiency and ROIPartner with analytics teams to develop reporting frameworks and actionable business insightsPresent performance findings, test results, and strategic recommendations to clients and internal stakeholdersIdentify growth opportunities across CTV, digital video, paid media, audience targeting, and emerging platformsContribute to new business pitches and agency growth initiativesManage and optimize supply path strategiesEmbrace and encourage a culture based on teamwork, collaboration, and intellectual curiosityAdopt established account management standards and program management best practicesLead, coach, mentor, and develop digital team members, fostering professional growth and accountabilityAssist in the development and documentation of best practices for improving communication and collaboration within the team and the groupDevelop and maintain quality control procedures for digital campaign implementationsParticipate in regular knowledge sharing sessions across teams to educate them on new strategies for optimizing and enhancing campaign performance

Qualifications

Four-year college degree from an accredited university, Marketing degree preferred, but not requiredExpert knowledge of Programmatic platforms including Amazon DSP, Viant, and Trade DeskExperience with CM360 andGA4Experience working within a performance marketing or performance-driven agency environmentDirect experience managing CTV campaigns at scaleDeep knowledge of programmatic and digital media planning and buyingExperience with A/B testing, incremental lift analyses, and customer segmentationExceptional verbal and written communication skills, ability to both think strategically and execute tacticallyExperience with pixel implementation and verificationExperience with clean room and advanced audience measurement solutions is a plusProficiency in Microsoft Office solutionsStrong analytical thinking and mathematical skillsAbility to organize and manage detail work, as well as work independently and balance multiple tasks6+ years of experience in programmatic media buying2-4 years of people managementAbility and willingness for hybrid working environment with 2 days per week in officeOther Considerations:Salary based on skills and experienceSkills will be tested upon interviewAll applicants are subject to background checks and offers of employment will be pending the verification of information listed on applicationAll applicants will need to provide a list of professional referencesIcon Media Direct is an Equal Opportunity EmployerFor more information, please visit our website at: IconMediaDirect.com