Senior Manager, Insights & Analytics

The Senior Manager, Insights & Analytics – Grooming & Sun serves as a strategic thought partner to US Marketing and Category teams, delivering actionable, consumer-driven insights that inform innovation, brand building, and commercial strategy. This role is responsible for leading primary and secondary research efforts in support of the Grooming & Sun businesses and translating complex data into clear, compelling recommendations that drive growth.The Senior Manager works closely with internal stakeholders to shape business questions, design effective research approaches, and ensure insights are embedded into decision-making. This role also oversees external research partners, ensuring projects are delivered efficiently, on time, and to a high standard of quality.Key ResponsibilitiesAct as a strategic insights partner to Marketing and Category teams, proactively identifying business questions and research needsDesign, manage, and execute a wide range of qualitative and quantitative research programs, selecting the most appropriate methodologies to address business objectivesLead and manage external research vendors and partners, ensuring strong project management, high-quality deliverables, and efficient use of resourcesConduct ad hoc and “do-it-yourself” research, including analysis, synthesis, and storytellingTranslate consumer, shopper, and category data into clear insights and recommendations that identify growth opportunitiesLead syndicated and household panel analyses, integrating multiple data sources into cohesive, actionable perspectivesLeverage insights and analytics to support growth planning, ensuring consumer insights are embedded in business strategiesSynthesize insights from multiple sources (primary research, syndicated data, analytics, and internal knowledge) into compelling stories that drive actionCommunicate findings clearly to cross-functional stakeholders and influence alignment around recommended actionsProactively manage priorities, anticipate challenges, and develop contingency plans for complex or fast-moving projectsESSENTIAL FUNCTIONS/SKILLS:Strong expertise across a broad range of qualitative and quantitative research techniquesAbility to interpret and synthesize syndicated and panel data into actionable insightsProven ability to “connect the dots,” tell a compelling story, and create a bias for actionConsumer-centric mindset with an objective, data-driven point of viewExcellent conceptual, analytical, and strategic thinking skillsStrong communicator with the ability to influence across functions and levelsCollaborative team player comfortable working in a matrixed organizationEffective problem-solving and decision-making capabilitiesAbility to manage projects with fiscal discipline and operational rigorEDUCATION AND EXPERIENCE:Bachelor’s degree required; MBA preferredMinimum of 7 years of experience in marketing research, including both primary consumer research and secondary/syndicated data analysisExperience in consumer packaged goods (CPG) research on the manufacturer side strongly preferredFamiliarity with syndicated scan and panel data (e.g., Nielsen or Circana) preferredDemonstrated experience working in cross-functional, team-based environments