Senior Manager - Performance Marketing

This role is for one of Weekday's clientsSalary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)Min Experience: 6+ yearsLocation: BengaluruJobType: full-timeRequirementsKey ResponsibilitiesPerformance Marketing Strategy & Execution Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investmentproducts. Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs,affiliate networks, app install and emerging channels. Build channel and product-specific media plans for three distinct funnels: New User Acquisition,Cross-sell, and Repeat/Retention.Full-Funnel Growth Ownership Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance andInvestment users. Build repeat-customer and win-back programs that drive repeat borrowing and continued product usageamong the existing base. Balance acquisition cost, volume, and quality across always-on and campaign-based media plansBudget, Vendor & Partner Management Manage and forecast large monthly media budgets across multiple products and channels Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluatenew partnership opportunities. Ensure spend discipline and efficient budget allocation basis real-time performance dataData, Analytics & Experimentation Partner with Data Science and Analytics teams to build attribution models, cohort analysis, andforecasting frameworks. Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improvefunnel efficiency.Team & Stakeholder Management Lead, mentor, and grow a team of performance marketers Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to alignon goals and priorities. Present performance reviews, insights, and strategic recommendations to leadership on a regularcadence.What We're Looking For 8-12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending,insurance, or investment products. Proven track record managing large-scale paid media budgets across Google, Meta, and programmaticplatforms. Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase)for high-scale consumer apps. Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention)marketing programs — not just one side of the funnel. Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performancedashboards. Experience managing and developing a team of marketers Excellent stakeholder management, communication, and cross-functional collaboration skills MBA or equivalent from a reputed institute preferredGood to Have Prior experience in an NBFC, digital lending, or BFSI-focused fintech Exposure to CRM and marketing automation platforms for lifecycle campaigns Experience working with programmatic/DSP and affiliate marketing ecosystems in IndiaMust-have SkillsPerformance Marketing, Retention Marketing, CRM