Senior Manager – Q-Commerce & Online Sales (Zomato/Swiggy)

Location: Gurgaon, HaryanaJob Type: Full-Time | On-SiteExperience: 4–7 YearsIndustry: QSR / FMCG / D2C / Food & BeverageFrozen Fun (a premium gelato brand) is looking for a Senior E-commerce Manager to take end-to-end ownership of our online revenue channels and build the next phase of our delivery and Quick Commerce business.This is a highly entrepreneurial, hands-on role for someone who can combine revenue growth, platform management, performance marketing, menu optimization, and strong commercial understanding.Key Responsibilities1. E-commerce & Revenue OwnershipOwn the online sales and revenue targets across Swiggy, Zomato, Blinkit, Zepto, Instamart and other relevant platforms.Drive growth in orders, GMV, AOV, repeat purchases and contribution margin.Develop channel-wise growth strategies based on customer behaviour, outlet potential and market opportunity.Monitor performance at outlet, city and platform level and take corrective actions quickly.2. Quick Commerce GrowthLead the expansion and optimization of Frozen Fun across Blinkit, Zepto and Swiggy Instamart.Manage product assortment, pricing, promotions, availability, visibility and platform-level performance.Identify opportunities to increase sales through new SKUs, pack sizes, bundles and seasonal offerings.Work closely with operations and supply chain teams to maintain high availability and minimize stock-outs.3. Swiggy & Zomato ManagementOwn the commercial and operational performance of Frozen Fun across food-delivery platforms.Optimize menu architecture, pricing, offers, combos, merchandising and visibility.Improve conversion through better menu presentation, product assortment and promotional strategy.Track outlet-level performance and identify underperforming stores for focused interventions.4. Performance Marketing & PromotionsPlan and manage platform advertising and promotional spends across channels.Optimize CPC/CPM-based campaigns to maximize ROAS and incremental revenue.Develop city, outlet and geo-targeted campaigns based on demand and customer cohorts.Evaluate campaign performance and continuously improve spend efficiency.5. Menu, Pricing & AOV OptimizationDevelop high-margin combos, bundles and value propositions to increase AOV and profitability.Analyze SKU-level performance and identify opportunities to improve product mix.Work with the product and marketing teams on new launches, seasonal products and promotional offerings.Balance consumer pricing, discounts, commissions and contribution margins to drive profitable growth.6. Data & Business AnalyticsBuild and track dashboards covering GMV, orders, AOV, conversion, ROAS, CAC, discounts, commissions and contribution margin.Analyze outlet-wise and channel-wise performance to identify growth opportunities.Use data to understand customer behaviour, demand patterns, repeat rate and product performance.Convert insights into clear, measurable action plans.7. Cross-Functional CoordinationWork closely with Operations, Supply Chain, Marketing, Finance and Product teams to ensure seamless execution.Coordinate with platform account managers and commercial teams to negotiate visibility, campaigns, commissions and growth opportunities.Ensure product availability and operational readiness across all relevant outlets.Requirements4–7 years of experience in E-commerce, Quick Commerce, Food Delivery, QSR, FMCG, D2C, or a similar consumer business.Experience managing Swiggy and Zomato, with a strong understanding of their merchant/vendor ecosystems.Hands-on experience with Blinkit, Zepto, Swiggy Instamart or other Quick Commerce platforms is highly preferred.Strong understanding of hyperlocal demand, outlet-level performance and digital merchandising.Experience managing meaningful digital advertising and promotional budgets.Strong commercial acumen with an understanding of P&L, margins, discounts, commissions and contribution economics.Advanced Excel/Google Sheets skills and strong analytical ability.Excellent communication, stakeholder management and execution skills.