Senior Manager - Residential Marketing Portfolio

The Senior Manager - Residential Marketing Portfolio is responsible for driving the strategic marketing direction and portfolio planning across Qiddiya's residential assets and developments.The role will ensure residential projects are positioned effectively within the overall Qiddiya masterplan, translating development and commercial objectives into compelling propositions, audience strategies and integrated marketing plans. Working across multiple residential projects and districts, the role will provide portfolio-level oversight to ensure consistency, differentiation and alignment across the residential offering.RequirementsResidential Portfolio StrategyDevelop and manage the overarching marketing portfolio strategy for Qiddiya's residential assets and developmentsTranslate residential development objectives, masterplan priorities and commercial requirements into clear marketing strategiesDevelop portfolio segmentation, positioning and value propositions across different residential products, communities and target audiencesEnsure individual residential projects are differentiated appropriately while maintaining alignment with the wider Qiddiya brand and destination propositionIdentify portfolio opportunities, gaps, overlaps and potential synergies across residential developmentsSupport long-term portfolio planning, including future residential launches and market-entry prioritiesGo-to-Market & Launch PlanningDevelop go-to-market frameworks and launch strategies for residential developmentsPartner with project and district marketing leads to ensure readiness across positioning, audiences, messaging, content, campaigns and customer touchpointsEstablish appropriate marketing phasing across pre-launch, launch, sales and post-launch stagesEnsure residential marketing activities are coordinated across the wider portfolio to optimize market impact and avoid audience or campaign conflictsSupport major residential launches and portfolio-level marketing initiativesCustomer & Market InsightsUse customer, market and competitor insights to guide residential positioning and portfolio decisionsMonitor residential market trends, customer preferences, competitor developments and emerging lifestyle trendsDefine and refine priority customer segments and personas across different residential propositionsWork with research and insights teams to assess market demand, brand perception and campaign effectivenessTranslate insight into actionable recommendations for residential development and marketing teamsPortfolio Governance & PerformanceEstablish portfolio-level marketing plans, KPIs, reporting frameworks and performance dashboardsMonitor marketing performance across residential projects and recommend optimization opportunitiesMaintain visibility of key residential marketing milestones, launches, dependencies and risksProvide regular portfolio updates, recommendations and executive-level presentations to senior leadershipSupport budget planning and prioritization across the residential marketing portfolioStakeholder ManagementWork closely with Residential Development, Asset Management, Masterplanning, Sales, Commercial, Customer Experience and other Marketing functionsPartner with individual residential and district marketing leads to drive consistency and alignment across the portfolioRepresent Marketing within residential portfolio planning and governance forumsBuild strong relationships with internal senior stakeholders and external development partnersManage relevant agencies, consultants and specialist partners where requiredQualifications And ExperienceBachelor's degree in Marketing, Business Administration, Real Estate, Communications or a related discipline. Master's degree is advantageousIdeally 7+ years of relevant experience, with significant exposure to residential, real estate, destination, lifestyle or property marketingStrong experience in portfolio marketing, residential marketing, real estate development marketing or go-to-market strategyProven experience developing positioning, customer segmentation and marketing strategies for complex portfolios or large-scale developmentsExperience managing multiple projects, launches and senior stakeholders simultaneouslyStrong commercial understanding with the ability to connect marketing activity to sales and development objectivesStrong analytical, strategic planning and executive presentation capabilitiesExperience managing agencies, budgets and complex cross-functional workstreamsExperience within Saudi Arabia or GCC real estate, giga-projects, mixed-use developments or destination developments would be highly valuable