Senior Manager - User Growth

We're looking for a Senior User Growth leadership role, you will own the full User Growth roadmap — spanning acquisition, activation, retention, reactivation, and order frequency. Combines Performance Marketing mastery (Meta, Google Ads, TikTok, Snapchat) with bottom-up growth strategy built from business targets.What You'll DoOwn and drive the User Growth roadmap to grow the active user base across the full lifecycle (acquisition → activation → retention → reactivation → frequency)Manage and optimize Performance Marketing channels — Meta, Google Ads, TikTok, Snapchat — with clear understanding of each channel's impact on traffic, conversion, users, and ordersBuild bottom-up growth strategies by translating Food growth targets into key user and funnel driversMonitor daily, weekly, and monthly user and traffic performance — identifying gaps, trends, and opportunities against business targetsApply deep Performance Marketing expertise across channel mix, audience strategy, CAC, conversion, and ROI to improve acquisition efficiencyMaintain visibility on traffic, acquisition, conversion, cohort performance, retention, and overall user growthIdentify and launch the right growth channels and initiatives — including branding, ground activations, and Out-of-Home (OOH) — based on business needs and market opportunitiesWhat We Want From YouBachelor's degree or above, preferably in Marketing, Business Administration, or related fieldsExperience: 10+ years in user growth or product operations; international market background preferredLeadership: Proven senior team management experience — led teams of 5+ and delivered significant growth resultsAnalytical rigor: Proficient in data analysis tools, with strong data-driven insight and strategy formulation capabilitiesCommunication: Excellent English skills; Arabic is a plusWhat Makes This Role ExcitingJoin a fast-growing international team and participate in strategic expansion in the UAE marketEnjoy full decision-making authority and resource support to drive innovative growth initiativesWork alongside top industry talent, expanding your global vision and professional capabilities