Senior Market Research & Business Intelligence Manager (H/M/X)

Location: Spain · 100% RemoteAbout the roleAt Experis IT, part of ManpowerGroup, we are looking for a Senior Market Research & Business Intelligence Manager to join a strategic initiative focused on consumer insights, audience research and data-driven decision-making.This role combines market research expertise, advanced analytics, data visualization and stakeholder management.

You will work with internal teams and external research partners to transform complex data into actionable insights that support business strategy and product development.Key responsibilitiesDesign and coordinate quantitative and qualitative market research programmes covering consumers, audiences, brand perception and sponsorship.Manage external research agencies and partners, ensuring high-quality deliverables, clear briefs and timely execution.Coordinate user research and usability testing to support user-centric product development.Collaborate with stakeholders to identify research needs, provide expert guidance and promote research best practices.Integrate and analyse multiple data sources to generate actionable business insights.Develop end-to-end dashboards, data models and semantic layers, including advanced calculations.Leverage AI-powered tools to support analytical workflows, data exploration and the development of analytical solutions.Create compelling reports and presentations, translating complex findings into clear recommendations for business stakeholders and senior management.Respond to ad hoc research and analytical requests with accuracy and efficiency.RequirementsSignificant professional experience in market research, consumer insights, business intelligence, marketing analytics or a related field.Proven experience with quantitative and qualitative research methodologies.Experience managing external agencies, research partners and multiple stakeholders.Strong analytical skills and experience integrating data from multiple sources.Advanced skills in data visualization, dashboard development and data modelling.Experience working with semantic layers, advanced calculations and business intelligence solutions.Practical experience using AI-powered tools for analytical or technical tasks, such as Claude Code, OpenAI Codex or Gemini Studio, or comparable solutions.Excellent communication and presentation skills, with the ability to translate findings into actionable recommendations.Fluent English is essential.French language skills are an advantage.Experience working in international and multicultural environments.What we offer100% remote work within Spain.The opportunity to contribute to a strategic, data-driven initiative.Collaboration with multidisciplinary teams and stakeholders in an international environment.The opportunity to apply advanced analytics, research methodologies and AI-powered tools to real business challenges.About Experis ITExperis IT, part of ManpowerGroup, connects technology and business through specialized talent and technology solutions. We support professionals in developing their careers while helping organizations address their most complex challenges.