Senior Market Research Analyst

Brief summary of job profile:This position will support the Site Analysis (Assistant) Manager in driving data-informed decision-making for site selection and new store openings (NSO) strategy. This role manages cluster-level master data, conducts in-depth analysis, and delivers revenue forecasts, store analog assessments, and post-opening performance reviews - translating insights into clear, actionable stories that support Network Expansion strategy.Key Accountabilities:Cluster Planning & NSO AllocationConduct cluster planning analysis and periodically review cluster performance by analyzing market potential, population density, traffic flow, competitor landscape, and existing store performance.Analyze and refine cluster boundaries, trade area coverage, and store density benchmarks to optimize network coverage and minimize cannibalization risk.Monitor cluster performance post-expansion and provide data-driven recommendations (e.g., accelerate, pause, relocate, or optimize stores).Provide analytical inputs and propose standardized framework and scoring criteria for cluster evaluation to support long-term Network Expansion roadmap.Data Management & Analytical Modeling Build and maintain master datasets for cluster mapping, store characteristics, and trade area profiling. · Enhance the Store Analog database to benchmark new sites against similar high-performing stores.Develop and maintain a Rental Profile database, capturing rent levels, rent-to-revenue ratios, and lease benchmarks to support site selection and contract renewals.Support modeling tools to evaluate key site factors (e.g., visibility, layout, accessibility) and forecast revenue, CAPEX, and Box of Economy (BOE).Ensure data accuracy, completeness, and usability across site analysis models and reporting systems.Create and manage dynamic dashboards (using Power BI, Python, etc.) to support decision-making across departments.Store Performance AnalysisConduct quarterly performance reviews of new and existing stores, analyzing post-opening performance vs. forecast.Analyze store performance prior to contract renewal, identifying risks and opportunities to support go/no-go decisions.Identify drivers of performance variance and provide recommendations for network optimization or strategy refinement.Cross-functional Collaboration & ReportingCollaborate with Site Analysis Executives and cross-functional partners in Marketing, Operations, and Finance to align data requirements and strategic goals.Support the Site Analysis (Assistant) Manager in preparing strategic reports, presentations, and proposals for Head of Department (HOD) and relevant Departments.Prepare and deliver the monthly SND Committee report, consolidating key findings from site evaluation, store performance, and rental benchmarks.Respond to ad-hoc analysis requests related to expansion, renewal, or performance diagnostics based on business needs.Job Requirements:Education/ Training Qualifications: Bachelor's degree in Management Information Systems/ Data Analysis/ Business Administration/ Finance or a related field.Experience:03+ years of experience in data analytics, preferably in market research, marketing, or sales analytics roles, preferably in the food & beverage/ retail industry.Experience working with large datasets and building analytical models; location-based or site analysis experience is a plus.Knowledge:Retail Real Estate · Market Research, Data Analyst, Finance AnalystStrong storytelling skills: ability to translate complex data into insights and business narratives.Proficient in Power BI, Data Studio, and SQL; knowledge of Python is a plus.Skills (Ability to):Logical thinkingGood analytical skillsStrong communication and interpersonal skills with the ability to influence and align cross-functional teams.Detail-oriented, proactive, and self-motivated with strong problem-solving skills.Comfortable working in a fast-paced environment with shifting priorities and multiple stakeholders.Working hours: as per business needs. Typically 8am-5pm Mon-Friday.