Senior Marketing Associate

🚀 We're Hiring | Senior Marketing Associate - Saudi ArabiaAt Americana Restaurants, we operate over 766 restaurants across the Kingdom under leading global brands: KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.We are looking for ambitious Saudi national talent to join our Marketing team.📍 Location: Riyadh - Head Office🏢 Department: Marketing💼 Employment Type: Full-time📌 Marketing Strategy & Execution- Coordinate marketing activities and policies with Operations and marketing agencies.- Identify, develop, and evaluate marketing strategy based on business objectives, market characteristics, and cost and markup factors.- Ensure accurate briefing and implementation of advertising and promotional activity: campaigns, media planning, POS material, and packaging.- Support the development and launch of new products.📌 Market Insight & Field Presence- Initiate market research studies and analyse their findings.- Visit the market regularly to verify that brand strategies are implemented correctly at restaurant level.- Monitor market trends and business developments, and benchmark performance against competitors.📌 Commercial & Financial- Support pricing strategy development, balancing company objectives with customer satisfaction.- Help safeguard product profitability in line with company objectives.- Use metrics to measure progress against objectives for each initiative, and report on performance and return on investment.- Track campaign spend against approved budgets.📌 Customer & Communication- Ensure we communicate the right messaging to attract new customers and retain existing ones.- Keep the customer experience front of mind at every brand touchpoint.📌 Cross-Functional Coordination- Coordinate daily with Operations, Brand Leadership, Finance, HR, IT, and the Development and Real Estate teams.- Liaise with franchisors, vendors, and agencies to deliver activity on time and to brand standard.🎓 Qualifications & Experience- Bachelor's degree.- 1-2 years of experience as a Marketing Associate or Marketing Officer.- Fluency in English is a must.- Strong time management and the ability to stay agile and flexible across competing tasks.- Proven ability to coordinate across different departments.- Experience in QSR, F&B, retail, or FMCG is a plus.⭐ SkillsCommunication

• Teamwork and collaboration
• Execution and results orientation
• Decision making and problem solving
• Business acumen and commercial awareness
• Attention to detail
• Adaptability and resilience.🇸🇦 This opportunity is open to Saudi nationals only, in line with our commitment to developing national talent and supporting Saudi Vision 2030.#Hiring #RiyadhJobs #Saudization #Marketing #AmericanaRestaurants