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Senior Marketing Consultant

Blue Door Consulting · Appleton-Oshkosh-Neenah Area

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Position Overview This is a senior-level marketing consultant position, leading client growth through impactful strategic plan development and execution through internal collaboration to ensure goals are met with high-quality standards. In this role, you will be expected to execute and report the success of your recommendations, using analysis, strategy, and measurement of marketing initiatives. The role requires an innovator, a trend-spotter, and a forward thinker who can connect all aspects of a client’s business. Primary Responsibilities In order to help our clients grow, you will meet regularly with clients to discuss project requirements, identify growth opportunities, and develop and implement project plans. You are well-suited for this position if you thrive on problem solving, enjoy project management and are driven to get results. Among your day-to-day activities: Meet with current and prospective clients to identify solutions that help their businesses scale Create and maintain annual client sales forecasts Research, analyze and synthesize data for strategic recommendations and proposals Delegate and assign work to appropriate team members; review work to ensure quality standards are met Provide creative direction for brand identity, content, collateral and more Develop comprehensive omnichannel marketing plans to drive growth and profitability; develop KPIs and determine ROI for strategies and associated tactics Consult and/or execute on media strategies such as search, display, social, sponsored content and influencer outreach and be able to execute on said strategies Analyze and report on marketing performance (using tools such as Google Analytics and Looker Studio); make recommendations to optimize based on results Develop, plan and oversee website development projects including updates to existing websites or full website redesigns Review and approve client billing worksheets prior to invoices being sent Create and maintain client transition decks to improve knowledge sharing when onboarding team members to a client team Work Environment Expectation Blue Door Consulting is a highly collaborative, fast-paced environment, powered by high levels of trust, vulnerability and accountability. You are best positioned to succeed in this environment with the: Demonstrated ability to work both independently and collaboratively as a team player and with grace and flexibility in a rapidly changing environment Appreciation that two days will never be the same Ability to work under pressure and with tight deadlines Desire to stay current in both pop culture and business/marketing trends Conscientiousness when handling sensitive information effectively and confidentially Skill Sets & Qualifications We value team members who are unafraid of learning and growth, who possess the ability to discern insights and make recommendations and are effective communicators. To demonstrate these characteristics, we look for: Bachelors in either Communications, Journalism, Business, Marketing or similar 7+ years of marketing including hands-on experience with all digital channels, including SEO, SEM, social media, content marketing, email marketing, video marketing and analytics Demonstrated ability to understand, use and learn changing technologies Capable of developing comprehensive marketing plans, complete with ROI calculations and resource allocations Fluent in data and analytics; expertise with using tools and methodologies such as Google Analytics, A/B Testing, Google Tag Manager, social analytics, survey development, qualitative assessments, etc. (professional certification in Google Ads/Analytics must occur within three months of being hired if not currently certified) Help manage data and security issues while abiding by evolving regulations and standards, such as GDPR, CCPA or CAN-SPAM Have working knowledge of the website development process, WordPress platform, functionality requirements, optimized content, compliance and testing Outstanding interpersonal skills; must have credibility, good judgment, honesty and integrity Effective skills in time management, budgeting and program oversight Ability to generate and deliver persuasive and clear verbal and written communications Initiative to solve problems with energy and a positive attitude About Blue Door Consulting, LLCAt Blue Door Consulting, our mission is to listen, learn and lead to help our clients get results. As a marketing consulting firm, our team of consultants, designers, programmers, media buyers and QA professionals work with global, national and regional clients across a range of industries, bringing our “Seize the day. Share the love.” vision to help them grow.Launched in 2002, Blue Door Consulting uses a #GSD (get sh!t done) methodology. The company is a three-time honoree on the Inc. 5000 list (2018, 2019, 2025), which recognizes the nation’s fastest-growing, privately held companies. Blue Door Consulting has annually earned recognition from the Academy of Interactive and Visual Arts for brand, content, website design and marketing effectiveness.Located in a renovated grain mill, Blue Door Consulting’s offices provide a creative workspace, team-building opportunities (e.g.: quarterly all-team meetings, office lunches, stocked employee refrigerators), dedicated professional development and cozy fireplace seating areas. The company has built its culture around “full flex”, enabling team members to work when and where they want, provided client and team needs are met.Our team members practice brutal honesty and extreme collaboration, bring ideas, take a long-term approach, demonstrate responsibility and believe in taking care.Blue Door Consulting offers a competitive salary, health benefits, flexible work hours, 401k with up to 5% match, as well as additional team perks, including all-team quarterly meetings, held in-person at least twice/year.If this sounds like an environment in which you would thrive, we'd love to hear from you.