Senior Marketing Executive

Role Description The Senior Marketing Executive is a full-time, on-site role based in Dubai, responsible for driving company's marketing and brand growth. This position involves developing and executing marketing plans, coordinating campaigns that support investment products and services, and aligning marketing efforts with business objectives. Day-to-day tasks include conducting market research, analyzing trends, identifying target segments, and collaborating with investment and sales teams to craft compelling messages and client outreach strategies. The role also includes managing digital and offline marketing activities, preparing marketing collateral, and monitoring campaign performance to optimize results. The Senior Marketing Executive is expected to maintain strong communication with stakeholders, and ensure consistent brand positioning across all channels.QualificationsCandidates should possess strong Market Planning and Marketing skills, with experience developing and implementing integrated marketing strategies.Candidates should possess Market Research skills, including the ability to analyze industry trends, competitor activity, and customer behavior.Candidates should possess effective Communication skills, with clear written and verbal abilities for internal collaboration and client-facing interactions.Proficiency in digital marketing tools, analytics platforms, and CRM systems.Manage and optimize social media platforms (Facebook, LinkedIn, Instagram, etc.)Create and curate engaging content, including graphics, articles, and videosAssist in the development and execution of digital marketing campaignsMonitor, analyze, and report on the performance of marketing campaignsCollaborate with the team to create strategies to increase brand awarenessStay up-to-date with the latest trends and digital marketing toolsDemonstrated ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.Good knowledge of video editing, content editing etc.Strong knowledge with SEO, Google Analytics, and email marketing platformsBachelor’s degree in Marketing or a related field; a relevant postgraduate qualification or professional certification is a plus.