Senior Marketing Executive

We are seeking a dynamic and experienced Senior Marketing Executive to join our team. This role is ideal for a proactive marketing professional with a strong understanding of brand management, campaign execution, and digital engagement. The successful candidate will play a pivotal role in driving our marketing initiatives, ensuring brand consistency, and delivering impactful customer experiences across all touchpoints. This position requires a strategic thinker who can collaborate across departments and translate marketing goals into actionable campaigns that deliver measurable results.Job Purpose, Duties & ResponsibilitiesCoordinate with central marketing operations (creative, digital, social, events, PR, media buying, CI).Oversee social media planning and community management in alignment with sales, service, and call center teams.Assist in developing and managing marketing budgets for assigned brands.Support performance marketing efforts, ensuring integration with CRM platforms for campaign measurement (CPL/ROI).Research and implement best marketing practices from OEM partners and global markets.Collaborate with internal and external stakeholders to ensure alignment and satisfaction.Assist the Marketing Manager in executing marketing initiatives in compliance with Principal and regional standards.Ensure adherence to brand corporate identity (CI) and visual guidelines (VI).Work closely with CRM teams to track campaign performance and optimize results.Monitor and analyze market trends, customer behavior, and competitor activities.Utilize demographic and psychographic data for targeted campaigns.Enhance customer experience across all brand touchpoints (digital and physical).Manage documentation for marketing activities including permits and vehicle prep.Uphold branding standards through signage and showroom audits.Maintain organized records, including meeting minutes and marketing archives.Define clear roles, tasks, and deliverables across the marketing team.Take ownership of individual and team responsibilities to ensure timely project execution.Adhere to and promote the company’s Environment, Health, Safety, and Quality policies.Contribute to building a culture of safety and responsibility.Required Qualifications & ExperienceBachelor’s degree in Marketing or a related field.4 – 6 years of experience in a relevant marketing role.Skills and CompetenciesStrong understanding of marketing principles and strategic planning.Proven ability to maintain brand consistency across multiple campaigns.Experience in planning, executing, and evaluating marketing campaigns.Skilled in creating relevant and engaging content for diverse marketing channels.Ability to analyze campaign metrics and optimize for ROI.Proficiency in Microsoft Office Suite applications.Excellent interpersonal and communication skills.Strong organizational and multitasking abilities.Collaborative mindset with a commitment to continuous improvement.