Senior Marketing Manager

Job Summary:The ideal candidate will be Leading the Marketing team for Zayed Sports City, ensuring the venue’s brand add visibility, enhances customer experience, and align with organizational goals.Job Responsibilities:Strategic LeadershipDevelop and execute the venue’s comprehensive marketing, and commercial strategy to optimize revenue streams.Align marketing activities with the overall vision of Zayed Sports City and Abu Dhabi’s broader strategic goals in sports and tourism.Lead and mentor a multidisciplinary team across marketing functions.Venue Marketing:Work with other ZSC departments to design material in a timely manner.Ensure all Marketing department functions are per the marketing guidelines.Ensure the Marketing team are up to date with the latest trends and keep ZSC relevant.Plan and execute all Marketing functions in a well thought through manager.Ensure all Marketing visibility in all ZSC venues are consistent and informative and a “Call to Action” focused.Marketing:Develop innovative campaigns to promote Zayed Sports City as a premier sports, entertainment, and event destination.Lead digital marketing strategies, including social media, SEO, and content marketing, to enhance audience engagement.Lead brand management efforts to maintain a consistent and compelling image for the venue.Analyze market trends, competitor activities, and customer insights to inform marketing decisions.Social Media:Manage all Social media accounts of ZSC.Be creative with social media posts.Ensure the strategic marketing plan is implemented.Organize and plan Marketing video shoots, still photos.Activate all Marketing commitments included in ZSC Commercial and sponsorship content.Oversee all Marketing assets at ZSC.Increase all social media platform followers.Requirements & QualificationsBachelor’s degree in marketing, Business Administration, Sports Management, or related fieldsMinimum experience (4-6 years) in senior marketing, within the sports, entertainment, or hospitality industry.