Senior Marketing Manager

Company Description Insight Genesis – IGAi uses advanced AI algorithms to predict human behavior and generate actionable insights that improve data relevance and accuracy. The company focuses on solving fragmented access to personalized guidance across finance, career, education, and health, especially in emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that provides individualized recommendations for life decisions. The platform unifies four key verticals—financial services, human resources, education, and health and wellness—into one integrated environment. Team members contribute to a mission-driven organization that uses technology to expand equitable access to personalized insights worldwide.Role Description The Senior Marketing Manager is a full-time, remote role responsible for leading strategic marketing initiatives that drive brand visibility, user acquisition, and engagement across Insight Genesis – IGAi’s core verticals. This role oversees the development and execution of integrated marketing campaigns, including digital, content, and performance marketing, aligned with product and business objectives. Day-to-day responsibilities include building and refining the marketing strategy, managing campaigns across channels, overseeing marketing analytics and reporting, and optimizing budgets based on performance. The Senior Marketing Manager will collaborate closely with product, data, and sales teams to define value propositions, craft messaging, and support go-to-market plans for new features and markets. The role also includes managing external partners or agencies, mentoring junior marketing staff, and ensuring consistent brand positioning across all touchpoints.QualificationsComment and follow our social media nowStrategic marketing leadership skills, including experience developing and executing multi-channel marketing strategies, go-to-market plans, and growth initiatives.Digital and performance marketing skills, such as expertise in paid media, SEO/SEM, marketing automation, and analytics tools to drive measurable outcomes.Brand and content marketing skills, including storytelling, campaign development, messaging frameworks, and overseeing creative assets across platforms.Data-driven decision-making skills, with the ability to interpret marketing metrics, user behavior data, and A/B test results to optimize campaigns.Strong collaboration and communication skills, with experience working cross-functionally with product, sales, and technical teams in a remote environment.Proven experience in managing and mentoring marketing professionals or external agencies, with a focus on accountability and continuous improvement.Relevant experience in AI, fintech, HR tech, edtech, health tech, or related industries is highly beneficial, especially in emerging or unbanked markets.Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications in digital marketing or analytics are a plus.