Senior Marketing Manager

We’re looking for a resourceful, proactive, and execution-driven Marketing Manager to support Affle’s rapid growth across China.Affle is on a strong growth trajectory, gaining momentum with leading app marketers globally. This is a rare opportunity to join at a pivotal moment and play an instrumental role in accelerating Affle growth in ChinaYou’ll operate within a globally led strategy, but you’ll have real ownership, visibility, and impact for Affle’s tech platforms in China (YouAppi, Jampp, and Appnext).What You’ll Own:China Marketing Ownership for AffleOwn and execute Affle’s marketing activities for the Chinese marketAct as the primary marketing partner for the CN sales and customer success teams,Drive regional impact through: Events and field marketing, Sales enablement, Regional campaign execution, Localization (translations, etc.) and Produce case studies, special reports, guides and playbooks.Ensure consistent and compelling positioning across all CN touchpoints

What You’ll Do

Regional Execution & OwnershipExecute global marketing initiatives with a clear focus on ChinaTake ownership of initiatives end-to-end — from idea to executionDrive momentum independently and ensure consistent task completion without constant follow-upEvents & Field MarketingPlan and execute high-impact events (conferences, hosted dinners, sponsorships, meetups) in ChinaManage vendors, budgets, logistics, and timelines with confidence.Partner closely with sales teams to maximize event ROI and pipeline contributionCreative, Resourceful MarketingBring creative ideas to life using a solutions-oriented, resourceful approachAdapt and localize global assets for Chinese audiencesCollaborate with content and design teams to produce: One-pagers, Case studies, Event collateral, Sales decks, White papers/Playbooks/Guides, Webinar Dialogue/Decks, Marketing Videos, Social Media and Posts, including managing our WeChat accountsGlobal Marketing ContributionContribute to global marketing initiatives and campaigns led by the corporate teamSupport global tasks such as: Campaign launches, Content rollouts, Case studies and thought leadershipShare regional insights to help shape global strategy and best practices.Sales Enablement & Problem SolvingAnticipate sales needs and proactively propose solutionsQuickly unblock challenges and keep execution movingEnsure marketing outputs are practical, relevant, and actively used by sales teamsSupport sales with collateral, decks and educational materialsCollaborate with the corporate marketing team and other marketing teams across AffleWho You Are:A self-starter who takes initiative, follows through, and meets deadlinesHighly resourceful and execution-focusedComfortable operating in fast-paced, evolving environmentsExperienced/Comfortable partnering with global, cross-functional teams across time zones to drive execution and results

Requirements

+5 years of B2B or B2B2C marketing experience, preferably in AdTech, martech, mobile apps, CTV, or other performance-driven environmentsProven ability to own and execute marketing initiatives end-to-end, delivering high-quality results on time and with minimal supervisionExperience supporting sales and revenue teams through events, field marketing, sales enablement, lead generation, and ABM initiativesStrong project management and prioritization skills, able to manage multiple initiatives in fast-paced environmentsHighly autonomous and accountable, comfortable driving decisions and execution independentlyEffective collaborator with global, cross-functional teams across time zonesExcellent English communication skills (written and verbal), able to engage clearly with senior stakeholdersCreative, solutions-oriented mindset, focused on practical execution and m easurable impactComfortable leveraging AI-powered tools to improve marketing efficiency, content creation, analysis, and executionNice to Have:Background in adtech, martech, mobile apps, or programmatic advertising, within performance-driven environmentsExposure to marketing for mobile app advertisers, including UA, retargeting, CTV, or growth-focused teamsFamiliarity with DSPs, measurement platforms, and performance KPIs such as ROAS, CPA, and LTVExperience in high-growth or scaling organizations, comfortable with evolving processes and increased ownershipGrowth & Impact OpportunityThis role offers exceptional growth potential:Direct influence on Affle’s expansion in the Chinese marketIncreasing scope and ownership as the business scalesHigh visibility with global marketing and senior leadershipWhat Success Looks LikeAffle has a strong, consistent marketing presence in ChinaEvents and campaigns are executed flawlessly and on timeSales teams view marketing as a strategic growth partnerYou are recognized internally as someone who delivers real impactYou are knowledgeable about key industry stakeholders, market trends and competition