Senior Marketing Manager

Senior Marketing Manager Office-based, 5 days a week, LondonSalary: Circa £65k plus bonusThe role:We’re working with a growing B2B events and media business looking for an experienced Senior Marketing Manager to lead marketing across a portfolio of events, publications, digital products and industry communities. This is a commercially focused role, with responsibility for audience growth, delegate acquisition, lead generation, brand development and revenue growth. You’ll have the opportunity to shape marketing strategy while remaining hands-on with campaign delivery.

Key Responsibilities

Develop and deliver multi-channel marketing strategies across multiple brands and productsDrive delegate, subscriber and audience growth through email, social, content, digital advertising and partnershipsLead campaigns for new product and event launchesWork closely with sales, content and senior leadership to support commercial objectivesMonitor campaign performance, ROI and audience data, using insight to optimise activityManage and develop junior marketing team membersSupport the delivery and growth of conferences, exhibitions and digital products

Requirements

Background in events, exhibitions, publishing, media or conferencesProven experience delivering audience growth and lead generationStrong copywriting and communication skillsExperience managing budgets, campaigns and junior team membersConfident using CRM, email marketing, analytics and CMS platformsCommercial, data-driven and hands-on approachThis is a rare opportunity to take full ownership of one of the most significant revenue drivers in the business, with the autonomy to shape it your way, and the backing to make it happen.