Senior Marketing Manager

The OpportunityWe are seeking highly motivated and organized Senior Marketing Manager to support our Malaysia team. We are looking for a strategic and hands-on Senior Manager, Marketing to lead our marketing function and drive brand growth, lead generation, and market presence. The successful candidate will be a team player with excellent communication and organizational skills.

Key Responsibilities

1. Malaysia Marketing Strategy & PlanningDevelop and execute the overall marketing strategy for the Malaysian market.Develop annual, quarterly, and strategic Marketing plans based on the company’s business objectives.Work closely with the Business, Sales, and BD teams to translate business objectives into actionable marketing initiatives.Continuously explore new approaches to build the brand and drive business growth in the Malaysian market.2. Brand & Content MarketingLead brand building initiatives in the Malaysian market to increase brand awareness and industry influence.3. Demand Generation & Lead GenerationOwn Demand Generation and Lead Generation for the Malaysia market.Design and execute Marketing Campaigns based on business objectives to generate high-quality leads.Drive lead generation through multiple channels, including content marketing, digital marketing, events, industry partnerships, and social media.Build close collaboration with Sales / BD to drive the conversion of Marketing Leads into opportunities and Pipeline.4. Event Marketing & Industry PartnershipsPlan and execute local offline and online marketing activities in Malaysia, including industry conferences, webinars, customer events, and other relevant activities.Identify and build relationships with local industry associations, media, companies, communities, and other relevant partners.Leverage events and industry partnerships to increase brand exposure, industry influence, and lead generation.5. Marketing Operations & DataEstablish marketing workflows, operating processes, and objectives for the Malaysia market.Build Marketing tracking and performance analysis mechanisms.Regularly analyze key Marketing metrics, including brand exposure, website traffic, leads, MQLs, pipeline contribution, and campaign ROI.Provide regular updates to management on Marketing progress, performance data, and market insights.Continuously optimize Marketing strategies and execution based on data and business feedback.6. Cross-functional CollaborationWork closely with the Malaysia Sales, BD, and Business teams to understand business needs and priorities.Collaborate with the SEA Marketing Team to leverage regional Marketing resources while ensuring the local needs of the Malaysia market are addressed.

Requirements

5+ years of Marketing experience, with experience in B2B Marketing, technology, HR, human resources services, professional services, or related industries preferredStrong understanding of the Malaysia market, with strong local market insights and resource integration capabilities.Strong Marketing Strategy skills, with the ability to develop marketing strategies based on business objectives.Strong project management and execution skills, with the ability to independently manage projects from strategy and planning through execution.Proven experience working closely with Sales / BD teams and using Marketing to support business growth.Strong analytical and results-oriented mindset, with the ability to measure and evaluate Marketing performance through data.Experience working in multinational companies, regional teams, or across SEA markets is a plus.Clarify the role’s seniority and ownershipStrengthen the brand and content scopeEA : 22C1076EA Reg : R22108987