Senior Marketing Manager

Marketing Strategy, Annual Planning & Performance SteeringDefine the marketing strategy and annual priorities for GMM and VRM, aligned with business growth ambitions and market opportunities.Translate business strategy into integrated marketing plans, DIS priorities and operational plans in close partnership with business leadership.Identify market opportunities, customer segments and growth priorities and translate them into actionable marketing programmes.Establish clear KPIs and performance dashboards across marketing activities, continuously tracking effectiveness, pipeline contribution and business impact.Lead regular performance reviews and course-correct plans, investments and execution based on market performance and business priorities.2. Integrated Campaigns, Brand & Digital Marketing LeadershipOwn the architecture of integrated marketing campaigns, including strategy, target audiences, value propositions, messaging, channel mix and activation plans.Steer paid, owned and social media activities, ensuring effective integration across digital and traditional marketing channels.Define requirements and priorities for websites, digital platforms, content, marketing assets and customer-facing communications.Strengthen digital demand generation and data-driven marketing capabilities, using performance insights to optimise campaigns.Measure campaign effectiveness, ROI and contribution to customer engagement, demand and pipeline.3. Market & Customer Activation and Sales EnablementLead the marketing activation agenda across distributor programmes, CTS/Technical Days, exhibitions, customer events and strategic market initiatives.Strengthen the connection between marketing activities and commercial outcomes, ensuring effective conversion of engagement into qualified opportunities, pipeline and customer growth.Develop and maintain strong marketing standards for LSX, sales enablement tools, customer presentations and field activation.Partner closely with Sales and Business Development to identify customer and channel opportunities and develop targeted activation programmes.Equip commercial teams with the right content, campaigns, tools and insights to accelerate customer acquisition, conversion and retention.4. Marketing Budget, Governance & Agency/Vendor ManagementOwn marketing budget planning and investment prioritisation, including L17 planning, RFCs and spend tracking.Allocate resources towards initiatives with the highest potential business and customer impact.Ensure robust governance of POs, invoices, contracts, budgets and marketing spend in line with company policies.Lead relationships with external agencies, creative partners, digital partners, event agencies and other vendors.Ensure all marketing activities meet Company's brand, compliance, procurement and governance standards.5. Team Leadership & Capability BuildingLead, coach and develop the ACM Marketing team, creating clarity of roles, priorities, accountability and performance expectations.Set objectives, allocate responsibilities and resources, conduct performance reviews and provide regular coaching and feedback.Build marketing capabilities across strategic marketing, digital, demand generation, customer activation, content and commercial marketing.Strengthen onboarding, talent development, succession planning and internal mobility.Foster an inclusive, collaborative and high-performing team culture focused on ownership, innovation, execution excellence and measurable business impact.Build strong cross-functional ways of working between Marketing, Sales, Business Development, Digital, Product Management and other commercial functions.6. Cross-Functional, Regional & Global CollaborationRepresent Marketing in ACM and IMEA regional forums, contributing market insights, priorities and growth opportunities to regional and global plans.Bring customer, channel, competitor and market intelligence into regional and global strategy development.Partner with Sales, AE, Product Management, Digital, Business Development and other functions to develop and execute strategic initiatives and product launches.Coordinate implementation of regional and global marketing programmes while ensuring strong local market relevance.Build alignment across functions and ensure seamless execution of strategic initiatives from strategy through market activation.