Senior Marketing Manager | For a Legacy Indian FMCG Brand | 8-12 YoE

Role Mandate:To drive scalable, data-led growth for the brand across International Business markets - owning end-to-end marketing for the region. Growth marketing is the core of the mandate, complemented by full ownership of trade marketing and retail activation, and strategic oversight of the e-commerce agenda (executed by a dedicated e-commerce function). The role is the senior marketing custodian for International Business: owning performance marketing, brand, trade, CRM, and the experimentation agenda, and translating marketing investment into measurable, profitable revenue across UAE, GCC, and other priority international markets.Key Responsibilities:1. Growth Strategy & Funnel OwnershipOwn the end-to-end growth funnel - acquisition, activation, conversion, retention, and reactivation - across International Business markets.Define and execute the growth roadmap across snacks, sweets, namkeen, and ready-to-eat portfolios, aligned to category and revenue targets.Own growth P&L and budget allocation across channels, with relentless focus on CAC, LTV, ROAS, and payback.Build a structured experimentation engine (A/B testing, incrementality, cohort analysis) to compound learnings across markets.2. Performance Marketing & Digital AcquisitionLead always-on performance marketing across Meta, Google, TikTok, programmatic, and emerging channels - calibrated to multi-market consumer cohorts.Optimise full-funnel media for efficiency and scale, owning attribution, MMM inputs, and spend-to-revenue accountability.Drive influencer, creator, and WhatsApp commerce programmes as scalable acquisition and engagement levers.3. E-commerce & Quick Commerce OversightProvide strategic oversight of e-commerce and quick commerce across Amazon.ae, Noon, Talabat Mart, Careem Quik, InstaShop, Kibsons, El Grocer, and grocer online (Carrefour / LuLu / Spinneys), partnering with the dedicated e-commerce function on execution.Set direction on content, ratings & reviews, search visibility, A+ pages, and conversion-rate optimisation, ensuring brand and growth alignment across marketplaces.Steer e-commerce + quick-commerce contribution to total revenue as a primary growth KPI, with the e-commerce team owning day-to-day delivery.4. Trade Marketing & Retail ActivationOwn trade marketing strategy across modern trade - Carrefour (MAF), LuLu Hypermarket, Spinneys, Union Coop, Choithrams, Al Maya, Géant, Nesto - including planogram, BDA negotiations, joint business plans, and category captaincy.Build activation calendars for ethnic and Asian channels (West Zone, Talal, Al Adil, Madhoor, Grandiose, Al Safeer) across international markets.Drive in-store visibility, sampling programmes, sell-out promotions, and rate-of-sale (ROS) improvement at SKU-store level.Partner with Sales to tie marketing inputs to secondary sales and off-take metrics.5. CRM, Retention & First-Party DataBuild CRM, loyalty, and lifecycle marketing programmes (email, WhatsApp, push, SMS) to drive repeat purchase and frequency.Develop the first-party data and segmentation strategy to power personalisation and retention across markets.Improve trial-to-repeat conversion and reduce churn through targeted lifecycle interventions.6. Festive, Cultural & Occasion-Led GrowthEngineer growth campaigns around Ramadan, Eid, Diwali, Onam, and National Day moments - including gifting SKUs and limited editions.Build gifting and corporate-gifting as a year-round, scalable revenue stream across international markets.7. Analytics, Insights & Decision-MakingBuild growth dashboards linking spend → trial → repeat → sales uplift → ROI, accessible to leadership in real time.Commission and interpret Nielsen / NielsenIQ, Kantar, and primary research alongside platform and first-party data to guide investment.Translate data into clear, prioritised growth bets and rapid course-correction.8. Cross-Functional & Stakeholder LeadershipPartner with Sales, Supply Chain, Finance, R&D, and the India HQ to align growth plans with availability, margin, and brand.Manage agency, media, creative, and martech partners; build and develop a lean, high-output growth team.Key Deliverables / KRAs:Revenue and market-share growth across core categories and priority international markets.E-commerce + quick-commerce contribution to total revenue (defined target vs. baseline).Numeric & weighted distribution and rate-of-sale (ROS) improvement across modern trade and ethnic channels.Efficient, scalable acquisition - CAC, ROAS, and payback within target; improving year on year.Retention and repeat-purchase improvement via CRM and lifecycle programmes.ROI on performance and digital spends (defined target vs. actual).A functioning experimentation engine with documented, compounding learnings.Ideal Candidate Profile:Experience:10-15 years of FMCG / consumer marketing experience, with a strong track record in growth, performance, and digital / e-commerce.At least 4-6 years across UAE / GCC or international markets, ideally with multi-market scope.Demonstrated ownership of a growth P&L and quantified, data-led marketing outcomes.Hands-on experience with quick-commerce and marketplace platforms, performance media, and CRM / martech stacks.Background in companies such as Unilever, Nestlé, PepsiCo, Mondelez, Mars, Almarai, Americana, IFFCO, BRF (Sadia), Britannia International, ITC, or comparable challenger food / D2C brands.Education:MBA (Marketing) from a Tier-1 institution preferred.Undergraduate degree in any discipline.Skills & Competencies:Strong analytical and commercial mindset - P&L ownership, margin awareness, ROI and unit-economics orientation.Deep fluency in performance marketing, e-commerce, CRM, and growth analytics.Ability to operate at strategy and execution levels with equal comfort, at pace.Strong stakeholder management and the ability to influence across functions and geographies.Arabic language proficiency is a plus, not mandatory.What Success Looks Like (12 Months):A clear, data-led growth strategy signed off and in execution across priority international markets.Materially higher e-commerce + quick-commerce contribution vs. baseline.Improving acquisition efficiency and retention (CAC, ROAS, repeat rate) quarter on quarter.A live experimentation engine producing compounding, transferable learnings.A lean, motivated growth team with clear KRAs and review rhythms.