Senior Marketing Officer (Core Business)

What Will You be DoingLead data-driven customer acquisition and retention strategies to drive sustainable business growthDesign and deliver personalized customer journeys, including tailored product recommendations and search experiencesPlan, execute, and continuously optimize marketing campaigns, refining CRM best practices based on performance resultsDevelop and execute e-commerce strategies and campaigns that drive traffic, conversion, and sales in line with business goals and KPIsAnalyze customer data, consumer behavior, and market trends to uncover opportunities and recommend improvement plansPartner with cross-functional teams — sales team, IT, and external vendors — to implement and optimize marketing automation toolsTrack and evaluate key performance metrics to measure campaign effectiveness and inform strategySupport ad-hoc projects and tasks as requiredWho is Our Right FitBachelor’s degree in Marketing, Business Administration, or a related disciplineMinimum 4 years of e-commerce experience in marketing or CRMPractical expertise in integrating AI tools into daily marketing and e-commerce operationsEnergetic individual with a strong sense of initiative, drive, and self-motivation, capable of working independentlyA team-oriented player with outstanding communication and interpersonal skills for effective collaboration with internal and external stakeholders.Able to thrive in a fast-paced environment and manage multiple tasks under tight deadlines