Senior Marketing Specialist

Support the planning and execution of integrated marketing initiatives that increase awareness, participation and engagement across AGF’s institutional narrative, strategic messaging, and programs and models. The role translates AGF’s communication objectives into audience-focused marketing campaigns that drive applications, event participation, partner engagement and measurable marketing performance across owned, earned and paid channels.What you will do:Develop integrated marketing plans supporting the institutional narrative and key programs.Manage multi-channel marketing campaigns across digital, social, email and partner platforms.Coordinate paid media campaigns and optimise performance.Develop audience segmentation and marketing journeys.Monitor campaign performance and produce actionable insights.Support website content optimisation and user experience.Coordinate marketing assets with agencies and internal stakeholders.Develop & maintain an annual integrated marketing calendar.Agency managementSupport reporting on marketing KPIs and ROI.What you will bring:Bachelor’s degree in marketing, Communications or related field.8-10 years’ experience in integrated marketing.Experience managing digital campaigns.Experience working with agencies.Experience using marketing analytics.Experience within education, philanthropy or purpose-led organizations is a plus, but not necessary.It is front-facing, needs to be UAE-based, requires travel across the 7 emirates, and at least 2 days in the office.