Senior Marketing Specialist

About Acuative:Acuative is a global telecommunications solutions provider delivering managed lifecycle services, Managed Services and Full Stack Observability to enterprises in retail, financial services and the public sector. With over 40 years of expertise and a presence across multiple continents, we are seeking a Senior Marketing Specialist in our Amman office to drive marketing execution and demand generation for our Middle East business, with support for our US social presence.ROLE SUMMARY:The Senior Marketing Specialist is the hands-on owner of Acuative's Middle East marketing engine. You will execute the regional marketing plan, run multi-channel campaigns and events, and work directly with Middle East leadership and sales to turn our newest offerings, including Elastic observability and Redgate database solutions, into qualified pipeline.You will use AI tools and agents to produce and publish content at scale, so one strong marketer can cover Middle East and US channels. This is a senior individual contributor role for a self-directed, results-driven B2B technology marketer.KEY RESPONSIBILITIES:Planning & Execution: Build and run the quarterly campaign calendar and budget tracking in line with the annual plan and Middle East growth targets, with full ownership of delivery.Demand Generation: Run multi-channel campaigns (email, LinkedIn, digital and account-based marketing) that deliver qualified pipeline for the Middle East sales team, with a focus on Elastic observability and Redgate.Events & Field Marketing: Plan and run industry conferences, partner co-marketing events (Elastic, Redgate and others), customer roundtables and webinars end to end, from pre-event targeting and promotion through on-site lead capture, post-event follow-up and pipeline conversion.Content & AI Automation: Create sales collateral, case studies, email and social content, and operate AI tools and agents that draft, schedule and publish content across Middle East and US channels while maintaining brand quality and governance.Sales Alignment: Work with Middle East leadership and the regional sales team on target accounts, lead qualification and handoff, and manage lead tracking and pipeline reporting in Salesforce.Data & Targeting: Build and maintain prospecting lists and segments using ZoomInfo and LinkedIn Sales Navigator, keeping data clean and campaign-ready.Performance & Vendors: Track KPIs, report campaign results and marketing ROI to Middle East leadership, and coordinate agencies, event vendors and partner marketing teams.QUALIFICATIONS:Experience5+ years of hands-on B2B marketing experience, ideally in telecom or technology, with a track record of running campaigns and programs end to end.Proven track record of building marketing plans and generating measurable pipeline.Experience running events and webinars and coordinating agencies or vendors.Hands-on expertise with Salesforce, ZoomInfo, LinkedIn Sales Navigator and marketing automation (HubSpot, Marketo or similar).SkillsLanguages: Fluent written and spoken Arabic is mandatory, along with excellent written and verbal English.Self-starter with strong analytical and reporting skills who can work with minimal supervision.Proficient with AI platforms and automation tools (e.g., ChatGPT, Claude, Gemini) and AI content governance practices.Strong understanding of Middle East B2B markets and the ability to manage multiple priorities in a fast-paced environment.EducationBachelor’s degree in Marketing, Business, Communications or a related field; MBA a plus.