Senior Media Buyer

Job Opportunity: Digital Marketing SpecialistWe are looking for a Digital Marketing Specialist to manage, optimize, and scale paid advertising campaigns across major digital platforms, ensuring strong performance, high ROI, and continuous growth.🔹 ResponsibilitiesPlan, launch, and optimize paid advertising campaigns across Meta, Snapchat, TikTok, Google Ads, YouTube, and Search Engines.Manage media buying, audience targeting, segmentation, and budget allocation.Create and optimize ad creatives, copies, and landing pages to improve conversion rates.Monitor campaign performance using analytics tools and prepare clear performance dashboards.Conduct A/B testing to enhance ad effectiveness and reduce cost per result.Manage retargeting campaigns and build custom audiences.Track KPIs such as CTR, CPC, CPM, ROAS, and conversion rate.Analyze competitors’ digital activities and suggest improvement opportunities.Collaborate with internal teams to ensure consistent brand messaging across all digital channels.Stay updated with platform changes, trends, and best practices in digital advertising.🔹 RequirementsBachelor’s degree in Marketing, Business Administration, or a related field.Proven experience in managing paid ads on Meta, Snapchat, TikTok, Google Ads.Strong understanding of digital funnels, targeting strategies, and performance metrics.Excellent analytical skills and ability to interpret campaign data.Ability to manage multiple campaigns simultaneously.Creative, proactive, and detail‑oriented.Experience with tools such as Google Analytics, Meta Business Suite, TikTok Ads Manager, Snapchat Ads Manager is a plus.