Senior Meta Ads expert

Company Description ThreadX is a Pakistan-based manufacturing and product development company that helps global brands turn ideas into premium, customized products. The company specializes in custom leather jackets, leather goods, high-end caps, a wide range of custom patches, T-shirt printing, and embroidery solutions. ThreadX supports fashion, streetwear, corporate, and lifestyle brands from concept to production with reliable manufacturing and modern craftsmanship. With scalable production capabilities, ThreadX focuses on delivering world-class quality and innovative customization. Its mission is to elevate Pakistan’s manufacturing industry by serving brands across the globe with dependable, high-quality products.Role Description The Meta Ads Specialist is a full-time, on-site role based in Karāchi. This position is responsible for planning, creating, and optimizing Meta (Facebook and Instagram) advertising campaigns to drive brand awareness, lead generation, and sales for ThreadX and its clients. Day-to-day tasks include audience research, campaign setup, ad copywriting, creative coordination, budget management, and performance monitoring. The Meta Ads Specialist will analyze campaign data, prepare regular reports, and continuously test and refine targeting, bidding, and creatives to improve ROI. Collaboration with the marketing, design, and sales teams is essential to ensure that ad strategies align with brand objectives and product launches.Qualifications Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budget allocation, and performance optimization.Demonstrated skills in digital marketing strategy, including funnel planning, remarketing, and conversion-focused campaign structures.Ability to write clear, persuasive ad copy and collaborate on creatives that align with brand identity and target audience needs.Solid analytical skills with experience using analytics tools to interpret data, track KPIs, and generate actionable insights.Understanding of e-commerce and lead-generation workflows, including pixel implementation, events tracking, and basic CRO principles.Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams on-site.Organized and detail-oriented, with the capacity to manage multiple campaigns and deadlines in a fast-paced environment.Bachelor’s degree in Marketing, Business, or a related field; relevant certifications in Meta or digital advertising are an advantage.Prior experience in performance marketing for fashion, apparel, or manufacturing brands is preferred but not required.