Senior Officer, Brand Marketing

BRITISH UNIVERSITY VIETNAM (BUV)British University Vietnam (BUV) is the first and only international university in Vietnam authorised to award degrees from renowned UK universities: University of London, University of Staffordshire, University of Stirling, Arts University Bournemouth, Bournemouth University, and Manchester Metropolitan University. Established in 2009, BUV delivers a wide range of undergraduate and postgraduate programmes following UK academic standards.BUV is rated 5 Stars by QS and institutionally accredited by the UK Quality Assurance Agency (QAA). With over 500 enterprise partners, 100% of BUV graduates are employed or pursue further study within three months of graduation.Students study at a world class campus in Ecopark, developed with an investment of up to USD 165 million, offering modern facilities and an international-standard learning environment for more than 10,000 students upon completion.POSITION PURPOSEIn this role, you will be responsible for brand growth by leading brand development initiatives, overseeing and building a consistent brand image & messaging across channels.Collaborates with cross-departments, line-managers, colleagues and students and other relevant stakeholders in the planning, production, and execution of branding campaigns as well as supporting other marketing efforts to deliver business objectives.AREAS OF RESPONSIBILITYBrand research & reportConduct market research to understand audience needs and competitive offerings.Competitor monitoring, including tracking and analyzing top competitors’ marketing activities, pricing, promotional campaigns and digital presence.Brand perception tracking across various channelsMarket trend research to identify emerging trends, target audience preferences and market demandsData analysis & reportingProgrammes promotion:Develop and execute comprehensive marketing plans for academic programmes, focusing on driving student enrollments.Create compelling messaging to promote programmes, tailored to target audiences.Identify and leverage effective marketing channels to reach target audiences.Liaise with cross-departments, especially faculty, to develop programmes’ collaterals and other promotional content and materials.Work closely with Digital, Social and PR Communication team to deploy campaigns to promote programmes and scholarship/bursary to acquire new leads.Plan and execute market penetration strategies for new markets (domestic & international), co-branding, sponsorship, and partnership opportunities to acquire public interests.Execute other duties and responsibilities as assigned.Develop plans and deploy branding campaigns:Support leader to develop and execute branding campaign, focusing on brand awareness and enrollment growth.Coordinate and oversee branding campaigns across all channels, tracking performance and reports.Ensure all marketing materials adhere to BUV’s brand guidelines.Manage agency relationships and oversee marketing asset production (photos, videos, content).Plan and coordinate marketing events, including programme promotions, brand-building events, and sponsorship activities.Agency Management and CollaborationServe as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.Budget Management and ReportingPropose, manage, and monitor the Branding budget, ensuring optimal allocation and ROI tracking.Provide regular reporting on branding activities, campaign outcomes, and performance metrics to key stakeholders.Additional ResponsibilitiesSupport other Brand MKT and programme MKT efforts.Execute other duties and responsibilities as assigned to support overall brand development and business objectives.POSITION SPECIFICATIONSCOMPETENCIES (knowledge, skills, and abilities)Essential– Bachelor’s degree in Marketing, Communication, or related fields;– Minimum of 3 years in branding, PR and communications;– Exceptional writing skills and advanced English competencies with a strategic brand MKT mindset;Key skills:– Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;– Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;– Planning & Organising: To effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;– Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;– Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;– Experience in education is an asset;– Can-do attitude, proactive and solution-oriented at all times;– Experience working in a flexible and changeable environment.Desirable– Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;– Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.COMPETENCIES (behavioural)Essential– Skill – Work organising and time management skills– Skill – Creative thinking & innovation– Skill – Flexibility and versatility– Skill – Good at working in a team and independently– Attitude – Detail-oriented, attentive– Attitude – Can-do attitude, proactiveDesirable– Skill – Effective communication skills– Skill – Explanatory presenting skills– Attitude – Perseverant– Attitude – IntegrityBENEFITSHighly competitive salary package, monthly remuneration starts from 25.000.000 VND, depending on qualifications/experience;13th month Tet bonus (Vietnamese candidates);Annual cost of living adjustment and performance-based bonusRecognition & awards programmes20 days annual leave, public holidays, and 5 days paid sick leaveHealthcare plan (private accident, medical, and dental insurance, including annual health checks)Education support for staff, their dependents and immediate relativesOnsite fitness and sports centreOpportunity to work within a professional and multi-cultural environment