Senior Officer - Digital Marketing (Temporary Position)

Role & ResponsibilitiesWeb & CMS ManagementBuild, update, and manage landing pages and website content on CMSManage redirects and performance-related web tasks.Coordinate with design/content teams to deploy marketing pages and creative assets. Manage A/B testing tools and experiments (Google Optimize, VWO, etc.)Conduct cross-browser and cross-device testingSupport landing page conversion rate optimization (CRO) effortsTracking & Analytics Configure and maintain Google Tag Manager (GTM) containers, custom tags, and events Implement GA4, Meta Pixel, LinkedIn Insight Tag, and conversion trackingWork with the growth team to ensure accurate UTM tagging and event trackingSupport data flow for analytics dashboards (Google Data Studio, Looker, etc.)Marketing Technology Integrations Connect and troubleshoot MarTech tools, including CRM (HubSpot/Salesforce), email platforms (Mailchimp, SFMC, and automation tools (Zapier, Make.com) Ensure data integrity between marketing platforms and CRMsMaintain and monitor third-party platform integrations (e.g., Typeform, Calendly, chatbot widgets)Assessment CriteriaAdequate knowledge around Web, Digital, Data Security, Data Activation and Segmentation. Experience in a technical digital campaign management or web operations roleHands-on experience with CMS platforms (WordPress, HubSpot, Webflow)Solid working knowledge of HTML/CSS and basic JavaScriptProficient in Google Tag Manager, Google Analytics 4 (GA4), and tracking toolsFamiliarity with CRM platforms (HubSpot, Salesforce, Zoho) and marketing automation tools Experience with landing page builders (Unbounce, Elementor, Instapage)Strong attention to detail, analytical mindset, and technical problem-solving skills API knowledge and experience with webhook-based integrationsUnderstanding of consent management tools and cookie tracking compliance (GDPR, etc.) Experience with A/B testing frameworks and CRO best practicesCertification in GA4, Tag Manager, HubSpot, or similar platforms