Senior Paid Acquisition Manager – Meta & Google (PH based only)

About the CompanyWe are a fast-growing direct-to-consumer (DTC) business operating in the Australian and New Zealand home energy market.Our business is scaling rapidly, with approximately AU$15M+ invested annually in paid customer acquisition across our brands. As the home electrification and energy storage market continues to grow, we are building a high-performance acquisition function capable of scaling aggressively while maintaining strong commercial efficiency.This is a high-impact leadership role for someone who has operated paid media at significant scale and knows how to turn large advertising budgets into predictable, profitable growth.The RoleWe are looking for a hands-on paid media leader with deep expertise in both Meta Ads and Google Ads to take ownership of our paid acquisition function.You will be responsible for the strategy, performance, optimisation, testing, and scaling of a AU$15M+ annual paid media budget across Meta, Google, and emerging channels.This is not a maintenance role.We are looking for someone who can challenge existing strategies, identify opportunities others miss, rebuild account structures when necessary, improve acquisition economics, and make high-value decisions based on data.You should be equally comfortable:Rebuilding a Meta account structureRestructuring Google Ads campaignsDeveloping bidding and budget allocation strategiesDiagnosing CAC and ROAS performanceDesigning attribution and measurement frameworksBuilding testing roadmapsReviewing creative performancePresenting acquisition strategy and performance to the CMOIn short, we need a strategic leader who is still a true operator.Key Responsibilities1. Paid Media Strategy & OwnershipOwn the overall paid acquisition strategy across Meta Ads and Google Ads, with responsibility for additional channels as the business expands.Manage and optimise a AU$15M+ annual paid media budget.Determine budget allocation, channel mix, campaign structure, bidding strategy, audience architecture, and scaling priorities.Establish clear performance targets and ensure media investment supports overall commercial objectives.Identify opportunities to increase scale without compromising acquisition efficiency.2. Meta Ads & Google AdsYou must have deep, hands-on expertise in both platforms.Meta AdsOwn Meta account structure, campaign architecture, audience strategy, bidding, budget allocation, and scaling.Diagnose performance issues and identify opportunities across prospecting, retargeting, creative, audiences, and campaign structures.Develop and continuously improve Meta testing frameworks.Understand the relationship between creative performance, audience signals, attribution, and conversion outcomes.Google AdsOwn Google Ads strategy across relevant campaign types, including Search, Shopping, Performance Max, YouTube, and other applicable products.Develop account structures, bidding strategies, keyword and audience strategies, feed considerations, and budget allocation.Identify opportunities to improve conversion efficiency and scale profitable search and shopping acquisition.Evaluate Google performance alongside Meta and other channels rather than optimising each channel in isolation.3. Performance & Commercial OptimisationOwn key acquisition metrics including CAC, CPA, ROAS, conversion rate, lead quality, and customer value.Identify the underlying causes of performance changes rather than relying solely on platform-reported metrics.Make informed decisions on where to increase, reduce, or reallocate spend.Develop forecasting models that provide visibility into expected acquisition volume and cost.Continuously challenge assumptions and existing approaches to improve overall paid acquisition efficiency.4. Attribution & MeasurementOwn the paid media attribution and measurement framework.Define what performance data should be trusted, what should be triangulated, and how channel performance should be evaluated.Work with internal data, analytics, and marketing stakeholders to improve tracking and measurement.Identify attribution gaps and implement improvements where required.Use first-party and platform data to make better budget and optimisation decisions.5. Testing & ExperimentationBuild a structured testing framework across platforms, audiences, creative, offers, landing pages, bidding strategies, and campaign structures.Establish testing methodology, prioritisation, measurement, and documentation.Increase testing velocity while ensuring experiments produce actionable insights.Turn successful experiments into scalable acquisition strategies.Continuously test new approaches rather than relying on historical performance alone.6. Performance CreativePartner closely with Brand and Creative teams to improve paid-media creative performance.Translate platform and customer data into clear creative briefs and testing requirements.Identify creative patterns that drive stronger acquisition performance.Establish a performance creative feedback loop between media data, creative development, and campaign results.Raise the standard of creative produced for paid acquisition.7. Leadership & Team ManagementLead and develop the paid acquisition team, including SEM, Meta, paid creative, and external agency resources.Establish clear performance expectations, priorities, and ways of working.Develop channel specialists while maintaining strategic oversight across the entire paid ecosystem.Build a culture focused on experimentation, accountability, commercial thinking, and continuous improvement.Work closely with the CMO and broader marketing leadership team on acquisition strategy.What Success Looks LikeSuccess in this role will be measured by your ability to scale acquisition while materially improving efficiency and predictability.Key outcomes include:Significant improvement in CAC and acquisition efficiencySustainable growth in qualified customer/lead volumeImproved ROAS and overall return on advertising investmentMore accurate paid-media forecastingFaster and more disciplined testing cyclesStronger performance from Meta and GoogleA clear and trusted attribution frameworkA high-performing paid acquisition team capable of operating at scaleWhat We're Looking ForEssential Requirements8+ years of hands-on paid media / performance marketing experienceProven experience managing large-scale DTC, e-commerce, marketplace, or high-volume lead-generation campaignsDirect ownership of AU$10M+ annual paid media budgets in a current or previous roleExpert-level experience in BOTH Meta Ads and Google AdsStrong understanding of Meta Ads Manager and Google Ads, including campaign structure, bidding, optimisation, audiences, measurement, and scalingDemonstrated experience improving CAC, CPA, ROAS, or other core acquisition metricsExperience making significant budget allocation decisions based on performance dataStrong understanding of attribution, tracking, analytics, and measurementExperience building or significantly improving paid-media testing frameworksExperience leading paid media specialists, creative teams, agencies, or equivalent resourcesStrong commercial and analytical thinkingStrongly PreferredExperience managing AU$1M+ monthly advertising spendExperience scaling DTC or e-commerce businessesExperience across Google Search, Shopping, Performance Max, YouTube, and MetaExperience with TikTok, programmatic, or other emerging acquisition channelsExperience building or rebuilding attribution systemsExperience working with large-scale performance creative programsExperience operating in fast-growth or highly competitive environmentsStrong understanding of incrementality and multi-channel attributionAbility to communicate complex acquisition data clearly to senior leadershipWhat We ValueWe are looking for someone who:Thinks like an owner, not just a channel managerIs highly analytical but comfortable making decisions with imperfect dataCan move between strategic planning and hands-on platform executionChallenges assumptions and is willing to test unconventional approachesUnderstands that platform metrics are inputs, not the entire business pictureHas strong commercial judgmentMoves quickly without sacrificing analytical disciplineCan explain not only what they changed, but why they changed it, what the data showed, and what happened nextImportant NoteThis role requires genuine hands-on expertise in both Meta Ads and Google Ads.We are not looking for a candidate who is primarily a Meta specialist who has managed a Google Ads team, or a Google specialist who has overseen Meta through an agency.The successful candidate should be able to personally diagnose, strategise, optimise, and scale both platforms at a senior level.If you have managed significant paid-media budgets and can demonstrate how your decisions directly improved acquisition economics, we would like to hear from you.