Apply Edge Start your job search

Senior Paid Media Manager

VIPKid · Seoul, South Korea

Apply & track with Apply Edge

About the role We’re looking for a senior leader to design DINO AI Korea’s paid marketing strategy from scratch — media buying optimization, tracking infrastructure (pixel, etc.), and new-vs-existing customer segment strategyWhat you’ll be doing Set media buying strategy and budget across Meta, Google, Naver, and other channels Set up and manage pixel tracking, attribution, and MMP infrastructure Optimize campaigns by new vs. returning customer segmentsManage and report on channel performance against LTV:CAC and other key metricsSelect and manage agencies/partnersAdopt AI-driven auto-bidding/targeting features (Meta Advantage+, Google PMax, etc.) to improve operating efficiencyMust have5+ years of performance/growth marketing experience, including team-lead experienceHands-on experience with Meta Ads, Google Ads, GA, and strategy-setting on these platformsData-driven decision-making and structured communicationBusiness English proficiencyUnderstanding of and hands-on experience with AI-based auto-bidding/targeting featuresNice to haveApp/subscription-service performance marketing experienceTeam-building and management experienceExperience testing ad creative using AI copy/creative generation tools