Senior Paid Media Manager

About the CompanyDino AI is a growing AI EdTech company built on the educational expertise of VIPKID, a global online English education company. As an official partner of ETS and Lexile, Dino AI combines immersive storytelling, interactive games, and personalized AI teachers to create engaging English learning experiences for childrenWhat you’ll be doingSet media buying strategy and budget across Meta, Google, Naver, and other channels - Set up and manage pixel tracking, attribution, and MMP infrastructureOptimize campaigns by new vs. returning customer segmentsManage and report on channel performance against LTV:CAC and other key metrics - Select and manage agencies/partnersAdopt AI-driven auto-bidding/targeting features (Meta Advantage+, Google PMax, etc.) to improve operating efficiencyMust haves5+ years of performance/growth marketing experienceHands-on experience with Meta Ads, Google Ads, GA, and strategy-setting on these platformsData-driven decision-making and structured communicationBusiness English proficiencyUnderstanding of and hands-on experience with AI-based auto-bidding/targeting featuresNice to havesApp/subscription-service performance marketing experienceTeam-building and management experienceExperience testing ad creative using AI copy/creative generation toolsApply via email: lexie.kim@dinoai.ai