Senior Performance Marketing Manager – Google Ads / Paid Media

We are a multi-location U.S. retail company with significant digital advertising spend. We are looking to hire a senior hands-on performance marketer, ideally someone who has spent several years working at a performance marketing/PPC agency and has personally managed large Google Ads accounts across multiple industries.This is not an agency-management or strategy-only position. We are looking for someone who personally builds, monitors, analyzes and optimizes campaigns and is directly accountable for CPA, ROAS and revenue performance.Key responsibilities:Personally manage significant Google Ads budgets.Build, monitor and optimize Search, Performance Max, Demand Gen, YouTube and remarketing campaigns.Analyze search terms, keywords, negatives, audiences, geography, devices and dayparts.Manage bidding strategies including tCPA, tROAS, Maximize Conversions and Maximize Conversion Value.Identify wasted spend and opportunities to reallocate budget.Reduce CPA and improve ROAS while protecting or increasing sales volume.Work with offline conversions and revenue attribution.Optimize the customer journey from click → lead → appointment → physical store visit → sale.Coordinate Google and Meta strategies.Develop and execute structured testing of campaigns, audiences, bidding and creative.Make decisions based on actual business outcomes rather than superficial advertising metrics.Who we're looking for:We strongly prefer candidates who have spent several years working inside a performance marketing/PPC agency, personally managing multiple client accounts across different industries.Advanced Google Ads experience is essential.Experience with the following is highly valued:Google Search, Performance Max, Demand Gen, YouTube, Google Tag Manager, GA4, offline conversions, CRM attribution, Meta Ads and revenue-based optimization.IMPORTANT – To applyPlease answer these four questions:What is the largest monthly Google Ads budget you have personally managed hands-on?Which industries have you managed, and how many years have you worked within marketing agencies?Describe one specific account where you significantly reduced CPA or advertising spend while maintaining or increasing sales/revenue.Which platforms/campaign types have you personally managed: Search, PMax, Demand Gen, YouTube and Meta?Please clearly distinguish between advertising budgets you personally operated inside the platforms and budgets managed by a team you supervised.We are looking for an operator who enjoys being inside the accounts and taking ownership of performance.