Senior Performance Marketing Manager – Paid Media (PH based only)

We are a fast-growing Direct-to-Consumer (DTC) business operating across the Australian and New Zealand home energy market.As the business continues to scale, we are making significant annual investments in paid customer acquisition and are looking for a senior performance marketing leader to take ownership of our paid media function.This is not a maintenance role. We are looking for someone who can challenge conventional approaches, identify opportunities others may overlook, and materially improve the efficiency and scalability of our acquisition engine.About the RoleWe are looking for a Senior Performance Marketing Manager – Paid Media with a proven track record of managing large-scale paid media programs and making high-value investment decisions.You will own a AU$15M+ annual paid media budget across major acquisition channels, with a primary focus on Meta and Google.This is a highly strategic and hands-on role covering paid media strategy, campaign execution, analytics, attribution, experimentation, forecasting, creative performance, and team leadership.You will be expected to move comfortably between tactical execution and senior-level strategy—from restructuring an advertising account and analyzing campaign performance to presenting attribution insights, investment recommendations, and growth opportunities directly to the CMO.Key Responsibilities1. Paid Media Strategy & Budget ManagementOwn and manage a AU$15M+ annual paid media budget across Meta, Google, and emerging acquisition channels.Develop and execute the overall paid acquisition strategy in line with business growth and revenue objectives.Own channel strategy, account structure, bidding strategy, audience architecture, and budget allocation.Make high-value budget allocation decisions based on performance data, commercial priorities, and market conditions.Continuously identify opportunities to improve CAC, ROAS, conversion rates, lead quality, and overall marketing efficiency.Evaluate, test, and scale new paid acquisition channels and opportunities.2. Performance Analytics, Attribution & ForecastingEstablish clear performance frameworks, KPIs, and measurement standards across paid media channels.Develop and continuously improve attribution and measurement methodologies to understand channel and campaign contribution to incremental growth.Analyze performance data to identify trends, opportunities, inefficiencies, and potential areas of growth.Build reliable forecasting and reporting processes for paid acquisition.Make commercially sound decisions even when data is incomplete or attribution is imperfect.Translate complex performance data into clear, actionable recommendations for senior leadership.Provide visibility into performance, risks, opportunities, and future investment requirements.3. Testing & ExperimentationBuild and own a structured paid media experimentation framework.Develop a high-velocity testing roadmap across audiences, creative, messaging, offers, landing pages, bidding strategies, and acquisition channels.Establish rigorous testing methodologies that allow successful initiatives to be validated and scaled systematically.Document key learnings and ensure insights are incorporated into future campaigns and strategies.Challenge existing assumptions and continuously test new approaches to improve acquisition efficiency and growth.4. Performance CreativePartner closely with Brand and Creative teams to develop high-performing paid advertising creative.Translate media and customer performance insights into actionable creative briefs.Identify creative trends, messaging opportunities, and performance gaps.Establish a strong feedback loop between media performance and creative development.Help raise the quality, relevance, and commercial effectiveness of creative produced for paid acquisition.5. Team & Agency LeadershipLead and develop paid media and performance marketing resources, including SEM, Meta, paid creative specialists, and external agencies.Set clear objectives, priorities, performance expectations, and operating standards for the paid media function.Coach and develop team members to strengthen technical, analytical, and strategic capabilities.Manage agency and external partner performance against agreed business objectives.Ensure internal teams and external partners remain aligned with commercial priorities.Build a culture of accountability, experimentation, ownership, and continuous improvement.6. Senior Stakeholder ManagementProvide regular paid media performance updates, forecasts, and strategic recommendations to the CMO.Clearly communicate performance, risks, opportunities, and investment requirements to senior stakeholders.Challenge existing strategies when data indicates a better path forward.Develop and communicate a clear point of view on paid media investment, attribution, measurement, and growth.Influence cross-functional stakeholders through strong commercial reasoning, data, and strategic insight.What Success Looks LikeWithin the first 12 months, success in this role will include:Achieving a 25–30% reduction in customer acquisition costs (CAC) while maintaining or improving acquisition volume and quality.Building a predictable and scalable paid acquisition engine, with forecasts consistently tracking within approximately ±10% of actual performance.Implementing a more sophisticated, reliable, and actionable attribution and measurement framework.Establishing a faster, more disciplined, and higher-volume testing and experimentation process.Strengthening collaboration between Paid Media, Creative, Brand, and broader Marketing teams.Building a high-performing paid acquisition function capable of operating effectively at significant scale.Creating clear systems, processes, and reporting that enable better and faster investment decisions.What We're Looking ForRequired Experience8+ years of experience in paid media, performance marketing, growth marketing, or a closely related field.Proven experience managing paid media for a large-scale DTC, e-commerce, marketplace, or high-volume lead-generation business.Direct ownership of AU$10M+ annual paid media budgets in a current or previous role.Deep hands-on expertise in Meta Ads and Google Ads.Strong working knowledge of additional acquisition channels such as TikTok, YouTube, programmatic, and other emerging platforms.Demonstrated track record of materially improving performance metrics such as CAC, ROAS, conversion rate, revenue, or overall marketing efficiency.Experience building, implementing, or significantly improving marketing attribution and measurement systems.Strong analytical, commercial, and financial decision-making skills.Proven experience leading paid media specialists, creative resources, agencies, or cross-functional teams.Experience operating in a high-growth environment where significant decisions must sometimes be made using imperfect or incomplete data.Strong understanding of the relationship between media investment, creative performance, customer acquisition, conversion, and revenue.What We ValueStrategic thinking with hands-on execution — you can set the direction and get into the details when required.Commercial judgment — you understand that paid media is ultimately about profitable business growth, not just platform metrics.Ownership mentality — you take responsibility for outcomes rather than simply managing campaigns.High-conviction decision-making — you are willing to challenge established approaches when the data or opportunity supports a different path.Pattern recognition — you can identify meaningful opportunities beyond surface-level performance metrics.Experimentation mindset — you continuously test, learn, and improve.Intellectual curiosity — you stay ahead of changes in platforms, consumer behavior, technology, and acquisition strategies.Strong communication skills — you can turn complex data into clear commercial recommendations and confidently influence C-suite stakeholders.A strong reputation, portfolio, or visible body of work within the performance marketing industry is highly valued.Why Join Us?Own and influence a AU$15M+ annual paid acquisition budget.Work directly with senior leadership and have significant strategic influence over business growth.Take ownership of transforming and building a high-performing paid media function.Work in a rapidly growing DTC and e-commerce environment.Make decisions that have a direct and measurable impact on revenue and customer acquisition.Lead and develop a talented, cross-functional performance marketing team.Build new approaches to paid acquisition, attribution, experimentation, and performance measurement.Have the autonomy to challenge existing practices and implement strategies that create meaningful business impact.Ready to Make an Impact?If you're a senior paid media operator who has successfully managed significant budgets, made high-value acquisition decisions, and delivered measurable growth, this is an opportunity to take genuine ownership of a high-growth acquisition function.We'd love to hear from you.