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Senior Performance Marketing Specialist

Imperia Online · Sofia, Sofia City, Bulgaria

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Step into the fast-paced world of gaming and take the lead on impactful digital marketing campaigns. This position offers the chance to explore innovative tools, optimize strategies for a global audience, and contribute to the ongoing success of Imperia Online’s titles.The successful candidate should meet the following requirements:Minimum 2 years of experience in performance or digital marketing;Hands-on experience with major ad platforms (Google, Meta, TikTok, AppLovin, incentive networks, etc.);Working knowledge of AI tools for marketing or strong interest to develop in this area;Experience briefing, creating and editing video and static ad creatives;Strong analytics and reporting skills;Proactive, independent and organized work style;Fluent English (written and spoken);Responsibilities:Plan, launch, and optimize digital marketing campaigns (Google, Meta, TikTok, AppLovin, incentive networks, etc.);Own user acquisition funnels and drive performance metrics (CPI, CPA, ROAS);Build and improve workflows using modern AI platforms and tools;Collaborate with creative teams to brief and develop video content for advertising;Analyze campaign data and generate high-quality reports and insights;Coordinate with external partners and explore new marketing tech;What we offer:A friendly working environment in a team of motivated and experienced professionals.Participation in complex international projects in the game industry.An excellent remuneration package.Private health insurance.Multisport card.Corporate discounts.30 days of annual paid leave.Internal & external training programs.Team building & local company events.