Senior Personal Brand Lead

About usBespoke Health Group is a UAE-born healthcare group bringing together personalized clinical care, specialist compounding, technology, and education.Across our clinics in Dubai, Ibiza, and Stockholm, our compounding pharmacy, educational initiatives, and original podcasts, we are building a more connected and personal approach to health and longevity.At the heart of the group are the founders, doctors and experts who shape our work - and the trust they have earned from the people and communities we serve.What you'll doYou'll look after the personal brands of five people: two founders, a stem cell doctor, a peptide specialist and the founder of our wellness clubs. For them you're the go-to person for everything content. They bring you ideas and feedback, you turn them into a plan and make sure it goes live.

Responsibilities

Build and manage a content plan for each person on Instagram and LinkedInExtract great content from busy experts through short chats, voice notes, and biweekly shooting sessionsPlan shoots with our videographer and brief our designer and copywriterSecure quick approvals and keep everything on scheduleCollaborate with the podcast team to share the best episode clips on the hosts' personal accountsArrange collab posts with our corporate accounts (managed by our SMM agency)Maintain account quality: optimize bios, curate highlights, and foster genuine engagementReview monthly analytics and share performance insights with the foundersUnderstand health communication regulations and compliance in the UAEMinimum qualifications3+ years of experience managing personal brands for founders, doctors, athletes, or public figures (with a portfolio of accounts to show)Fluent English speaker with strong, polished writing and editing skillsFluent Russian is a plusProficient with Canva/Figma and CapCut (or similar) to quickly assemble carousels, add captions, or edit short Stories/Reels on short noticeAbility to write clear briefs that a designer, videographer, editor, or copywriter can immediately run withStrong organizational skills to manage content calendars across five distinct profilesConfident working with high-profile founders and executives, with the ability to offer constructive pushback when neededPreferred qualificationsExperience creating content in health, wellness, or medical sectorsProven track record writing LinkedIn content for founders and C-suite executivesWhat we offerMonthly base salary range of 15,000 – 25,000 AEDFull-time role with a UAE residence visa, Emirates ID, and comprehensive health insuranceGenerous annual leave and additional company benefitsA great workspace with a talented, supportive teamAccess to a fully equipped professional studio, an in-house videographer, designer, and an agency for corporate accounts—allowing you to focus entirely on personal brandingPerks you’ll loveTrips to our Ibiza and Stockholm locations for content shootsAccess to our clinics and wellness programmesThe opportunity for rapid advancement into Head of Content within an ambitious, fast-growing healthcare groupComplete freedom to build your own workflow from scratch - no inheriting old systems, rigid templates, or someone else's grid.Create content at the forefront of medicine alongside experts in stem cells, peptides, and longevity.Work side-by-side with seasoned health-tech founders and learn high-level strategy up close.Be in the room for live podcast tapings with world-class guests you'd normally only see on screen.To apply email to t.onishchenko@bespokehealth.com