Senior PR & Communications Manager — Brazil
Anker Innovations · Greater São Paulo Area
Apply & track with Apply EdgeAbout Anker InnovationsAnker Innovations is a global leader in consumer technology, home to beloved brands including Anker, eufy, soundcore, Nebula, and AnkerMake. Driven by the mission to "charge the possibilities through extreme innovation," we build products that millions of consumers love worldwide.We're scaling our Latin America operations and are looking for a Senior PR & Communications Manager to build and lead Anker's communications function in Brazil.About the RoleAs Senior PR & Communications Manager, you'll own Anker's brand communications strategy for Brazil — shaping how we show up in media, with creators, and with consumers. Reporting to the regional marketing leader, you'll build the communications playbook from the ground up, lead a team, and be the trusted advisor on reputation, storytelling, and public affairs in the market.Key ResponsibilitiesCommunications Strategy & LeadershipDefine and own the Brazil PR & communications strategy, aligned with regional business and global brand objectivesBuild, mentor, and lead the communications team and agency network as the function scalesMedia & Influencer RelationsCultivate senior relationships across Brazilian tech, business, and lifestyle media (e.g., TecMundo, Canaltech, Olhar Digital, Exame, Valor, Folha)Oversee media strategy, product reviews, and KOL/influencer programs at scaleBrand Storytelling & CampaignsLead integrated PR and communications campaigns for major product launches, brand moments, and partnershipsPartner with regional marketing and global communications to ensure consistent, locally resonant messagingCorporate Communications & ReputationServe as the market's reputation lead, owning corporate communications, crisis/issues management, and public affairsAdvise leadership on communications implications of business decisions and regulatory/public sentimentPerformance & GovernanceEstablish KPIs, measurement, and reporting to demonstrate PR impact on awareness and brand equityManage the communications budget, agency selection, and vendor governanceWhat We're Looking For5+ years of experience in PR, corporate communications, or agency leadership, with a track record of building brand reputation in BrazilNative Portuguese with fluent business English (to align with regional and global leadership)Deep media and KOL relationships across Brazilian tech, business, and consumer mediaProven ability to lead teams and agencies, manage budgets, and deliver at scaleExperience in crisis communications and issues managementBackground in consumer electronics, technology, or lifestyle brands is strongly preferredExcellent storytelling, presentation, and executive-communication skillsNice to HaveExperience launching a brand or category in a new marketPublic affairs / government relations exposureFluency in SpanishUnderstanding of Brazil's retail and e-commerce media landscape