Location: Munich, Germany Market Coverage: Southwestern Europe Reporting to: Head of Southwestern Europe Travel: 20–30%, including travel across Southwestern European markets【About the Role】We are looking for a Senior PR Manager – Southwestern Europe to lead PR and communications execution across Southwestern European markets, including but not limited to the Benelux region, Ireland, Austria, and Portugal.Working closely with the Head of Southwestern Europe and within the broader European PR strategy, you will be responsible for translating regional communications priorities into local PR activities, developing and maintaining relationships with local media, and supporting market entry and brand-building initiatives across the region.【Key Responsibilities】Regional PR ExecutionDevelop and execute PR plans for Southwestern European markets within the framework of the overall European PR strategy.Lead the execution of regional communications initiatives, including product launches, brand activities, media drive events, and other PR projects.Work closely with local distributor marketing and PR teams to support market-specific communications activities and initiatives.Local Media RelationsBuild and maintain relationships with key automotive and technology media, as well as relevant KOLs, across Southwestern European markets.Organize local media briefings, interviews, media drive events, and other media engagement activities.Manage the localization and distribution of regional press releases and other media communications materials.Media & Public Sentiment Monitoring and Crisis SupportMonitor the media and public sentiment landscape across Southwestern European markets and promptly escalate relevant negative or potentially sensitive developments.Support the Head of Southwestern Europe in implementing regional crisis communications plans and response mechanisms.Prepare regular regional media and public sentiment reports, including weekly and monthly updates.Content Localization & Communications MaterialsCoordinate the localization and adaptation of PR materials for local markets.Support the development and review of regional social media content from a PR and communications perspective.Qualifications【Required Qualifications】5–8 years of experience in automotive PR, communications, or brand communications, including 2–3 years of experience working with Southwestern European markets, such as the Benelux region, Ireland, Austria, or Portugal.Professional fluency in English.
Additional local language skills are a plus.Strong understanding of the media landscape and PR and communications environment across Southwestern Europe.Demonstrated experience in automotive PR execution, with the ability to independently coordinate and deliver regional PR projects.Strong cross-cultural communication skills, with a hands-on and effective approach to execution.【Preferred Qualifications】Experience supporting PR and communications activities for Chinese brands entering Southwestern European markets.Established relationships with automotive media or relevant KOLs across Southwestern Europe.Experience in the new energy vehicle (NEV) industry.Familiarity with local advertising regulations and data protection requirements.Privacy Statement：By applying for the job, you acknowledge that you have read and accepted the privacy policy:Data Controller: The corresponding entity within Xiaomi (namely, Xiaomi Retail Germany GmbH or Xiaomi Technologies Limited, as applicable considering the region of the position you are applying for. Purpose: Your personal data will be processed for the purpose of evaluating and managing your job application. Retention: As a general practice, your data will be kept for one year for these purposes unless a different retention period is required by applicable law. We encourage you to keep it updated, as it may be used to share future job openings that match your profile and may be of interest to you.Legal Basis: Data subject’s consent. International Transfers: Processing your job application may require the transfer of your personal data to other regions (for example, Chinese mainland). If this occurs, Xiaomi will implement appropriate safeguards in accordance with applicable rules on international data transfers to ensure that your personal data is processed securely.Data subject rights: You may exercise your data protection rights (access, rectification, erasure, etc.) and contact our Data Protection Officer via our platform: https://privacy.mi.com/support/?locale=en Additional Information: https://privacy.mi.com/HR/en_GB/