Senior Product and Solution Manager

Overall, Job FunctionThe Senior Product and Solution Manager drives product strategy, solution innovation, and go-to-market enablement across digital advertising, marketing technology, AI-enabled products, and customer engagement solutions. The role works closely with business, sales, product development, engineering, operations, and strategic partners to turn market opportunities and customer needs into scalable, commercially viable solutions across Southeast Asia.The ideal candidate combines strong product management, commercial thinking, stakeholder management, and digital advertising expertise. Practical experience or knowledge in AI product management, including identifying suitable AI use cases and managing AI-enabled products from concept to adoption, will be an important plus point.Primary ResponsibilitiesProduct Strategy & InnovationDevelop and execute product roadmaps aligned with business objectives and agreed priorities.Identify new market opportunities and emerging digital advertising, marketing technology, and AI capabilities.Evaluate industry trends, competitors, and customer needs.Drive innovation across advertising, marketing, AI, retail media, commerce, the creator economy, and customer engagement solutions.Build business cases for new product initiatives.Product ManagementProduct Management methodologiesManage the full product lifecycle from discovery and ideation through development, launch, adoption, and continuous improvement.Prioritize product enhancements based on market demand and business impact.Work closely with engineering, data, AI, design, and operations teams on product planning, validation, and delivery.Ensure products remain useful, responsible, competitive, scalable, measurable, and commercially viable.Manage product documentation and internal knowledge, including AI product requirements, use-case definitions, data dependencies, evaluation criteria, governance considerations, and adoption guidance.Sales Enablement & Commercial SupportSupport regional and local sales teams during pitches.Develop sales playbooks and product positioning.Conduct product training and solution workshops.Assist with major client proposals and strategic accounts.Work with sales leadership on product commercialization strategies.Cross-functional CollaborationEngineering TeamProduct Operations TeamCreative TeamAd Operations & Yield Management TeamInfluencer Partnership TeamSales TeamsCountry ManagerAdditional responsibility:Ensure product launches are delivered on time and adopted successfullyStrategic Partnerships Identify and manage strategic partnerships with:Advertising technology companiesData providersAI vendorsMedia partnersCommerce platformsMartech vendorsGlobal technology partnersAdditional responsibility:Evaluate commercial opportunities and partnership modelsMarket Intelligence Continuously monitor:Competitor productsIndustry trendsEmerging technologiesConsumer behaviorAdvertising ecosystem developmentsAdditional responsibility:Provide strategic recommendations to management.Product Operations & GovernanceEstablish product development processes.Define product KPIs.Monitor product performance and adoption.Improve workflow efficiency.Ensure documentation and product governance standards.Team Leadership & MentoringGuide and mentor product and solution team members and project stakeholders.Promote a collaborative, accountable, and customer-focused product culture.Support capability building and knowledge transfer across the team.Provide coaching, feedback, and practical support to team members where required.Promote cross-functional collaboration.Key Performance Indicators (KPIs)Product revenue growthNew product launchesProduct adoption rateSales enablement effectivenessClient satisfactionProduct profitabilityTime-to-marketStrategic partnership growthProduct innovation pipelineRegional market expansion supportRequirements (Eligibility) EducationBachelor’s Degree in Business, Computer Science, Information Technology, Marketing, Engineering, or a related discipline.MBA is an advantage. Experience5 –10 years of experience in Product Management, Digital Media, Advertising Technology, Martech, or related solution roles.At least 3 years of experience leading products, projects, cross-functional teams, or major solution initiatives.Strong understanding of the digital advertising ecosystem.Experience working with regional teams is preferred. Hands-on experience managing AI-enabled products, generative AI solutions, intelligent automation, or data products is a strong advantage.Proven track record of launching, commercializing, or scaling successful products and solutions. Good to Have Technical KnowledgeAI product management, generative AI applications, automation, and data-driven product capabilitiesAdvertising & Marketing TechnologyDigital & Programmatic AdvertisingDSP / SSP / Ad ServingGoogle Marketing Platform, Meta, TikTok, LinkedIn, and major ad-tech ecosystems is an advantage.Influencer Marketing / Social Media MarketingRetail Media & Shopper MarketingCustomer Data PlatformsData Insight & Analytics Analytic Skills & CompetenciesStrategic thinkingProduct vision and roadmap managementCommercial acumenTeam leadership and mentoringStakeholder managementPresentation and communicationProblem-solvingData-driven decision makingProject managementNegotiationInnovation mindsetRegional collaboration