Senior Public Relations & Influencer Specialist

We are hiring Senior PR & Influencer Specialist

Key Responsibilities

● Develop and execute PR strategies aligned with the brand's identity and marketing objectives.● Build and maintain strong relationships with influencers, content creators, celebrities, media representatives, and relevant industry partners.● Manage the full influencer spectrum across all brands, from UGC creators and nano/micro influencers to macro influencers, celebrities, and medical KOLs (dermatologists, pharmacists, and doctors).● Build and manage a medical KOL programme with doctors, ensuring scientifically accurate, compliant messaging and credible, professional brand representation.● Build and maintain an influencer and UGC database covering rates, audience data, and performance history, and negotiate cost-efficient deals.● Track influencer performance against sales objectives using promo codes, tracking links, and conversions, and coordinate with the media buyer on usage rights and whitelisting for paid ads.● Identify and coordinate influencer collaborations, product gifting, PR packages, and brand partnerships.● Coordinate brand events, product launches, press events, and influencer activations.● Research relevant influencers and media opportunities based on audience relevance, engagement, brand fit, and campaign objectives.● Negotiate collaboration terms, deliverables, timelines, and budgets with influencers and external partners.● Identify opportunities for brand exposure through partnerships, events, editorial features, and relevant industry activities.● Prepare PR campaign reports, tracking coverage, reach, engagement, earned media value where appropriate, and overall campaign performance.● Support brand reputation management and handle PR-related inquiries professionally. Job Requirements● Bachelor’s degree in public relations, marketing, mass communication, or a related field is preferred.● 2–4 years of experience in public relations, influencer marketing, brand communications, or a similar role.● Experience in beauty, personal care, cosmetics, lifestyle, or retail brands is a strong advantage.● Established relationships with relevant influencers, content creators, media outlets, and industry contacts, including UGC creators, top-tier influencers, and medical professionals (dermatologists and doctors).● Strong written and verbal communication skills in Arabic and English.● Excellent negotiation, networking, and relationship-management skills.● Good understanding of social media platforms, influencer marketing, and current industry trends.● Ability to organize multiple campaigns, manage deadlines, and coordinate external partners.● Strong research, planning, and reporting skills.📍 Location: Maadi, Cairo, Egypt 💼 Employment Type: Full-timeIf you are interested, please send your CV and portfolio via email:cv@inmarket.me