Senior Public Relations Manager

The IMPACT Agency | Sydney | HybridJoin one of Australia's leading independent communications consultancies.At The IMPACT Agency, we help organisations build reputation, influence behaviour and establish authority in an increasingly AI-shaped world.Born in PR and evolved through the digital revolution, we've consciously reinvented ourselves to stay ahead. Today we combine strategic communications, behavioural insights, reputation management, thought leadership, AI search readiness and integrated campaigns to help organisations solve complex challenges and create meaningful impact.We're looking for someone with Senior Account Management experience who loves leading people, shaping strategy and building client relationships - but still enjoys rolling up their sleeves and delivering great work. You'll work across a diverse portfolio of consumer clients spanning health, wellbeing, professional services, FMCG and purpose-led organisations, alongside a collaborative team that genuinely enjoys working together.Why IMPACT?We're an award-winning consultancy recognised locally and internationally for integrated campaigns that drive real-world outcomes.As an independent agency, we choose the work we do and the clients we partner with. This freedom has enabled us to build a business focused on meaningful outcomes, strong relationships and long-term thinking.You'll have the opportunity to:Work on multinational brands, industry-leading organisations and purpose-driven projectsShape integrated communications programs spanning earned, owned, social, influencer, stakeholder and reputation managementContribute to our strategic consulting practice across audience profiling, behavioural insights, strategic narrative, reputation and communications advisoryHelp clients build authority through thought leadership, executive profiling and strategic storytellingWork on emerging communications challenges including AI search visibility, reputation resilience and digital authorityDevelop your career beyond traditional account management, with exposure to strategic communications consulting and the opportunity to progress into more senior consulting and leadership rolesAccess global perspectives through our membership to the network one - more than 1,600 independently owned agencies across 120 countriesWhat you'll doAs a Senior PR Manager, you'll play a key role in leading client programs, developing trusted advisor relationships, and mentoring team members.You'll be responsible for both the strategic direction and day-to-day delivery of integrated communications programs, ensuring exceptional outcomes for clients while helping develop your team of next-generation communications professionals.Your responsibilities will include:Leading day-to-day client relationships and communications programsMentoring and supporting junior team members, supporting their growth and developmentDelivering and presenting strategic communications counsel and recommendations that align with client business objectivesIdentifying, developing and securing media opportunities across traditional and emerging channelsDeveloping compelling content for a range of audiences and platformsLeading integrated campaigns spanning earned, social, influencer and stakeholder communicationsBuilding compelling strategic narratives, campaign platforms and thought leadership programs that strengthen reputation Providing quality control and strategic oversight across team deliverablesStaying on top of cultural, media, technology and AI trends, bringing new thinking and opportunities to clientsOverseeing project workflows, budgets and timelines to ensure programs are delivered on time and on budgetContributing to agency innovation, growth and new service developmentWhat you'll bringWe're looking for someone who combines strategic thinking with a hands-on approach and is excited by where communications is heading.Ideally, you'll have:5+ years' experience in communications or public relations, ideally within an agency environmentExperience leading complex client programs and acting as a trusted advisor Good strategic thinking skills, with the ability to translate business objectives into communications strategies and measurable outcomesStrong media relations instincts, a deep understanding of the Australian media landscape and the ability to identify and pitch newsworthy storiesExcellent writing ability, including translating complex issues into compelling contentExperience across earned, owned, social and influencer channelsConfidence leading client meetings, presenting strategy and managing senior stakeholder relationshipsProven experience mentoring, coaching and developing junior team membersA collaborative leadership style and genuine passion for helping others growStrong project and account management skillsA passion for understanding audiences, behaviours, influence and reputationCuriosity about emerging technologies, AI and the future of communicationsWe don't expect you to arrive knowing everything about AI search, behavioural science or the next evolution of communications. We do expect you to be curious enough to want to learn.Relevant qualifications in communications, public relations, journalism or related disciplines are highly regarded.The way we workOur people-first approach isn't a slogan. It's how we operate.We believe the future belongs to communicators who can combine creativity, strategic thinking, behavioural insight and technology. That's why we invest heavily in learning, experimentation and professional development across the agency.You'll be surrounded by people who love ideas, challenge thinking and are constantly exploring what's next.That's why we offer:Hybrid working - Tuesdays and Wednesdays together in our Pyrmont office, with flexibility to work from home the other three daysCompetitive salary benchmarked against CPRA industry data + superStructured mentoring and ongoing agency training + annual professional development allowanceQuarterly paid wellness daySummer Friday hoursSubsidised Pilates classesGenuine support for family, caring and life commitments, including petsOur valuesHumanity. Impact. Curiosity. Connection. Excellence. Growth.They shape how we work with our clients, how we work with each other and the kind of agency we're continuing to build.Interested?If you're looking for an agency where you can shape reputation, influence audiences, explore emerging technologies and develop your career as a strategic communications practitioner, we'd love to hear from you.