Senior Public Relations Manager

New Ground is looking for a Senior PR Manager to lead a dedicated portfolio of fashion, beauty and lifestyle PR accounts, while bringing earned strategy to our wider client roster. We're a bi-coastal marketing studio helping ambitious global brands grow in the US. As the business gets bigger and busier, PR now needs a dedicated senior lead. LA-based preferred, but we're open to New York for the right candidate.The roleThis is a senior, hands-on player-coach role for a media hound who loves the pitch and the placement. You'll be close to the work every day, from editor relationships to client strategy, and as the offering grows, you'll build and lead the team underneath you, with a clear path to Head of PR.What you'll doLead PR accounts end to end, with PR strategy tied to each brand's commercial goalsLand top-tier press across digital, print, broadcast and podcasts, including affiliate-driven shopping coverageBuild founder narratives and secure profiles, features and speaking momentsRun celebrity, stylist and VIP programs, from organic placements and gifting through to talent agreementsPartner with our influencer team on creator seeding, editor events and tastemaker momentsWin new business through your network, and shape how PR is scoped, delivered and reported at New GroundWhat you bring8+ years in fashion, beauty, lifestyle or luxury PR, with senior agency client leadershipTrusted relationships with top-tier LA and NY media you can bring with youA strong stylist, talent and VIP network, with a track record of organic celebrity placementsA history of winning new business through your own reputationA strategic mind and sharp writing, plus the confidence to counsel founders directlyBoutique agency energy: entrepreneurial, hands-on and happy to wear multiple hats. LA-based preferred, but we're open to New York for the right candidate.What we offerCompetitive base salary, plus a generous new business commissionPotential equity for long-term team membersA clear path to PR Director / Head of PRHealth and dental, 401(k) match and 4 weeks paid time offA flexible hybrid setup, based out of Groundspace, our West Hollywood office and showroomNew Ground is an equal opportunity employer.$110,000 - $135,000 Renumeration