Senior Regional Marketing Manager
WhiteSlips Job Management Consultants · Greater Kolkata Area
Apply & track with Apply EdgeOwn a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team.Build and execute the regional marketing strategy in close partnership with sales leadership.Partner with regional sales leaders to align on target accounts, segment priorities, and go to market motions.Diagnose performance gaps i.e. when the region is behind, and own figuring out why and recommending the change in approach.Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions.Bring Company's AI and platform transformation story to life in-market, translating global narratives into locally resonant proof points, customer stories, and campaign themes.Leverage AI tools to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.Influence and shape priorities across central teams based on what your region needs.Be the voice of inside the marketing organization and ensure regional priorities are represented in planning.Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix.Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach.Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan.Measure, analyze, and report on regional performance to marketing and sales leadership.Oversee adaptation of global content and campaigns to ensure relevance and flag when global programs won't land in market.