Senior Research Executive (Consumer Insights)

Key Responsibilities:Lead and manage consumer insights projects from design through to delivery.Collaborate with research agencies to ensure timely, accurate, and high-quality research outputs.Develop, implement, and communicate actionable insights that inform business strategy, marketing, and sales decisions.Evaluate research proposals, questionnaires, and methodologies to ensure alignment with business objectives.Oversee qualitative and quantitative research projects, ensuring delivery within budget and timelines.Manage research budgets, reports, and shared research databases.Analyze, synthesize, and present research findings to optimize marketing strategies and business decisions.Provide regular updates to management on key KPIs, metrics, and strategic insights.Analyze and report on retail audit data, brand tracking studies, and competitor activities.Develop innovative ways to present and disseminate consumer insights across the organization.Qualifications:4–6 years of experience in consumer insights, market research, or a related field (agency or client-side).Strong project and time management skills with excellent attention to detail.Proven analytical, numerical, and problem-solving abilities.Excellent communication, presentation, and stakeholder management skills.Experience managing research budgets.Strong understanding of retail audit data and consumer research methodologies (e.g., segmentation, demand spaces, U&As, CPTs, concept testing, and BHTs).Strong business acumen with a solid understanding of marketing and sales.Proficiency in Microsoft Office applications (Excel, PowerPoint, and Word); advanced Excel and PowerPoint skills are preferred.