Senior Research Manager – Shopper Insight

Senior Research Manager – Shopper Insight | Hertfordshire (M25, Hybrid) | Up to £67,000 + 5k car allowance What actually makes a shopper choose one brand over another — and could you be the person who tells that story to the industry? I'm searching for a Senior Research Manager – Shopper Insight for one of the most respected insight, foresight and learning organisations in UK food and grocery. This is a rare opening: a senior, high-visibility role for someone who wants real ownership of an insight agenda — not just a seat delivering against someone else's. Why this one's different: This isn't a back-office research role. You'll be the person retailers and FMCG brands turn to for the "why" behind shopper behaviour — shaping methodology, presenting to senior stakeholders, and building a reputation as a genuine industry voice. What you'll own:🔹 A full shopper research programme — methodology through to delivery, your call🔹 Thought-leading reports and insight that actually move client thinking🔹 Senior client relationships — advisory boards, webinars, deep dives🔹 A blend of quant, qual and emerging AI-driven approaches🔹 Line management of a Shopper Analyst — genuine people leadership What you'll bring:✅ Senior-level insight or research experience with real industry credibility✅ Retailer or client-side experience (think Tesco, Waitrose, or similar) — highly desirable✅ A methodology-led mindset — social listening, communities, conjoint, and beyond✅ Confidence in the data yourself, not just presenting someone else's analysis✅ Storytelling that shapes opinion, not just reports it✅ Advanced Excel and PowerPoint skills What's in it for you:💰 Up to £67,000 basic🚗 £5,000 car allowance (cash option available)📈 12.5% pension (5% employee contribution)🏡 Hybrid — 2 days/week in the office🌴 28 days annual leave + bank holidays, with holiday flex⏰ Early finish Fridays🩺 Private medical insurance, life assurance and a genuine wellbeing offering📚 Support for professional qualifications and continued learning Sound like your next move? If you're ready to trade "delivering insight" for shaping the agenda, I'd love a confidential conversation .📩 DM me or apply below. #ShopperInsight #MarketResearch #FMCG #GroceryIndustry #InsightJobs #Hiring #ConsumerInsight