Senior Revenue Campaigns Specialist

JACO is looking for an Senior In-App Events & Campaigns Specialist to develop and manage interactive campaigns, competitions, and events that drive user engagement, participation, and revenue growth. The role involves event planning, coordination with cross-functional teams, launch execution, and performance analysis.Key ResponsibilitiesDevelop creative concepts for in-app events and competitions aligned with user interests and business objectives.Design event scenarios, participation rules, scoring systems, rewards, timelines, and operational requirements.Coordinate with Product, Marketing, and Operations teams to ensure smooth implementation and timely launches.Conduct user acceptance testing (UAT) to verify event functionality, eligibility rules, rankings, and rewards.Monitor live events, address operational issues, and coordinate winner announcements and reward distribution.Analyze event performance, user engagement, spending, conversion, and revenue impact to identify improvement opportunities.Prepare event reports and recommend improvements based on performance data and user feedback.Leverage AI tools to support event ideation, content creation, data analysis, and operational efficiency.Qualifications and ExperienceAt least 2 years of experience in social media applications, digital campaigns, event operations, user engagement, or revenue growth.Experience coordinating with Product, Marketing, and Operations teams.Understanding of gamification, user behavior, and in-app spending mechanics.Proficiency in Excel or Google Sheets, project tracking tools, and data analysis.Ability to prepare operational plans, requirements documents, and performance reports.Proficiency in AI tools and the ability to evaluate their outputs effectively.Experience in live streaming, digital entertainment, or in-app purchases is preferred.A degree in Business Administration, Marketing, or a related field is preferred.Required SkillsCreativity and strong problem-solving skills.Analytical thinking and attention to detail.Strong planning, organization, and time management.Effective communication and cross-functional coordination.